Posted inHealth & Wellness, News, Northeast, Wakefern

Wakefern Food Corp. Expands OTC Benefit Card Acceptance

Wakefern Food Corp.’s supermarket banners – ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market – now accept InComm Healthcare, NationsBenefits and S3 Health Benefit OTC (Over-the-Counter) cards. OTC benefit cards are prepaid and often provided as a supplemental benefit by Medicare Advantage plans and other insurers to help offset […]

Posted inIndependent Store News, Marketing News, News, Northeast, Wakefern

Wakefern Selects Birdzi For Personalized Marketing Campaigns

Wakefern Food Corp. has selected Birdzi’s customer intelligence platform to better understand shopper needs and enhance promotional outreach. “From the beginning, Wakefern was impressed by Birdzi’s best-in-class automation and personalization capabilities and the company’s desire for constant innovation,” said Darren Caudill, chief sales officer, Wakefern. “Working with Birdzi enables our supermarket banners to better respond […]

Posted inIndependent Store News, News, Northeast, Wakefern

Price Rite Marketplace To Debut New Location In Waterbury, CT

Price Rite Marketplace will open a new store Oct. 1 at 881 Wolcott St. in Waterbury, Connecticut. Located in the Waterbury Shopping Center, the 34,000-square-foot store will feature a produce department with fresh vegetables and fruits and grocery aisles stocked with high-quality meats, dairy products, baked goods, frozen foods and national and private label grocery […]

Posted inIndependent Store News, Grocery Store Equipment, News, Northeast, Wakefern

Wakefern Selects NIQ To Advance Customer First Approach

New Jersey-based Wakefern Food Corp. has selected NIQ to power the cooperative’s collaboration with suppliers, elevating loyalty insights and real-time data to help its category managers and suppliers make the best customer-focused decisions. Wakefern will leverage NIQ’s advanced software and analytics to support program operations and processes, enhance supplier engagement and deliver greater value to […]

Posted inIndependent Store News, News, Northeast, Wakefern

Wakefern Food Corp. Announces 2026 Local Wellness Supplier Summit

Wakefern Food Corp. is accepting applications for the 2026 Local Wellness Supplier Summit this fall. The event will explore new health-focused foods, beverages and products for potential placement in the grocer’s supermarket banners. Suppliers should be headquartered in states where those banners operate, including Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and […]

Posted inIndependent Store News, News, Northeast, Wakefern

Price Rite Marketplace Celebrates 30th Anniversary With Promotions, Events

Price Rite Marketplace will mark its 30th anniversary in June with special promotions and events. Starting May 30, the grocer is launching promotions on produce, specialty meats and everyday essentials in-store and online. Also planned are in-store celebrations, including vendor demonstrations and employee appreciation cookouts at all locations. Price Rite Marketplace, which opened its first […]

Posted inIndependent Store News, News, Northeast, Wakefern

Price Rite Marketplace Raises $23K For Local Food Banks

With help from employees and customers, Price Rite Marketplace’s annual Check-Out Hunger campaign raised more than $23,000 for local food banks this year. From November through January, Price Rite Marketplace stores collected donations to help food banks address hunger in their communities. The company has raised more than $2 million through the initiative since 2002. […]

Posted inSustainability News, News, Northeast, ShopRite, Wakefern

Wakefern, ShopRite Partner For Earth Day Cleanup At NJ Park

About 50 volunteers from supermarket cooperative Wakefern Food Corp. and the ShopRite in Old Bridge, New Jersey, cleared about 30 bags of litter and debris from Old Bridge Waterfront Park on Earth Day, April 22. Wakefern volunteers who collected nearly 400 pounds of trash from the park during an Earth Month volunteer day last year […]