View Photos from the March 26th Grand Opening here! The grand opening for Vallarta Supermarkets’ first new store of 2025 is set for March 26 at 2825 W. Florida Ave. in Hemet, California. The 53,140-square-foot location will offer fresh produce, everyday goods and several additional departments. It also will be the grocer’s second location to […]
Category: Vallarta Supermarkets
Vallarta Supermarkets, a thriving chain specializing in authentic Hispanic and Latin American products, originated in 1985 in Van Nuys, California. Founded by Enrique Gonzalez Sr., the supermarket chain caters to a diverse customer base seeking genuine cultural flavors and traditional products. Interestingly, Vallarta’s success stems from its commitment to providing an extensive array of fresh produce, authentic ingredients, and traditional Latin American goods. With a vision to offer an unparalleled shopping experience, Vallarta Supermarkets has expanded significantly. As of 2023, they boast over 60 locations across Southern California, offering an immersive journey into Hispanic cuisine and culture.
The supermarket chain’s emphasis on community integration and authentic offerings has been pivotal in its growth. Vallarta Supermarkets not only serves as a one-stop-shop for Hispanic and Latin American products but also creates an inviting atmosphere that resonates with the local community. Their dedication to maintaining genuine connections to Latin American heritage and delivering quality products has solidified Vallarta’s position as a preferred destination for customers seeking authentic flavors and ingredients from the region.
Posted inOnline Grocery Technology, Vallarta Supermarkets, West
Vallarta Supermarkets Expands Usage Of RELEX Solutions
Vallarta Supermarkets has expanded its use of RELEX Solutions to include advanced pricing and promotion planning optimization. Last year, Vallarta selected RELEX to implement space and assortment planning across its 56 stores and more than 30,000 SKUs. Building on this foundation, Vallarta’s expansion with RELEX will bring enhanced accuracy to their pricing strategies and boost sales and profitability. […]
Posted inCorporate Store News, Vallarta Supermarkets, West
Vallarta To Open First Store Of 2025 In Modesto, CA
Vallarta Supermarkets will hold a grand opening Feb. 5 for a new store – its first of 2025 – at 3900 Pelandale Ave., No. 200, in Modesto, California. The store has taken over a 45,099-square-foot space, bringing 227 new jobs to the area. It has nine more employees than the grocer’s recently opened Clovis store, which […]
Posted inCorporate Store News, Vallarta Supermarkets, West
Vallarta Supermarkets Plans Grand Opening In Clovis, CA
Vallarta Supermarkets will hold a grand opening Nov. 20 for its new location at 170 W. Shaw Ave. in Clovis, California. The recently completed store has taken over a 51,204-square-foot space, bringing 218 new jobs to the city. It is one of the largest locations Vallarta has in California. The new store will feature many departments, including: Guacamole […]
Posted inOnline Grocery Technology, Vallarta Supermarkets, West
Vallarta Supermarkets Uses RELEX To Optimize Store Assortments
Vallarta Supermarkets has selected RELEX Solutions, provider of unified supply chain and retail planning solutions, to support its growth and improve efficiency. Vallarta Supermarkets will use space and assortment planning capabilities from RELEX to better utilize space, increase product availability, and ultimately, to support their customer-first founding principle. RELEX partner Logic will provide guidance and implementation services for this […]
Posted inCorporate Store News, Vallarta Supermarkets, West
Vallarta Supermarkets Expanding Into Salinas, CA
Vallarta Supermarkets is continuing its California expansion to Monterey County with the Nov. 15 opening of a new store at 1050 N. Davis Road in Salinas. “We are extremely excited to open our doors in Salinas,” said Lizette Gomez, director of marketing for Vallarta Supermarkets. “This new location allows us to connect with an even […]
Posted inCorporate Store News, Vallarta Supermarkets, West
Vallarta Supermarkets Opening First Store in LA’s South Bay Area
Marking its expansion into Los Angeles’ South Bay area, Vallarta Supermarkets is holding a grand opening Nov. 8 for a store at 110 E. Carson St. in Carson, California. To celebrate, Vallarta Supermarkets will give the first 300 customers reusable bags filled with groceries or gift baskets. “Our goal has always been to provide a […]