Vallarta Supermarkets has selected RELEX Solutions, provider of unified supply chain and retail planning solutions, to support its growth and improve efficiency. Vallarta Supermarkets will use space and assortment planning capabilities from RELEX to better utilize space, increase product availability, and ultimately, to support their customer-first founding principle. RELEX partner Logic will provide guidance and implementation services for this […]
Category: Vallarta Supermarkets
Vallarta Supermarkets, a thriving chain specializing in authentic Hispanic and Latin American products, originated in 1985 in Van Nuys, California. Founded by Enrique Gonzalez Sr., the supermarket chain caters to a diverse customer base seeking genuine cultural flavors and traditional products. Interestingly, Vallarta’s success stems from its commitment to providing an extensive array of fresh produce, authentic ingredients, and traditional Latin American goods. With a vision to offer an unparalleled shopping experience, Vallarta Supermarkets has expanded significantly. As of 2023, they boast over 60 locations across Southern California, offering an immersive journey into Hispanic cuisine and culture.
The supermarket chain’s emphasis on community integration and authentic offerings has been pivotal in its growth. Vallarta Supermarkets not only serves as a one-stop-shop for Hispanic and Latin American products but also creates an inviting atmosphere that resonates with the local community. Their dedication to maintaining genuine connections to Latin American heritage and delivering quality products has solidified Vallarta’s position as a preferred destination for customers seeking authentic flavors and ingredients from the region.
Posted inCorporate Store News, Vallarta Supermarkets, West
Vallarta Supermarkets Expanding Into Salinas, CA
Vallarta Supermarkets is continuing its California expansion to Monterey County with the Nov. 15 opening of a new store at 1050 N. Davis Road in Salinas. “We are extremely excited to open our doors in Salinas,” said Lizette Gomez, director of marketing for Vallarta Supermarkets. “This new location allows us to connect with an even […]
Posted inCorporate Store News, Vallarta Supermarkets, West
Vallarta Supermarkets Opening First Store in LA’s South Bay Area
Marking its expansion into Los Angeles’ South Bay area, Vallarta Supermarkets is holding a grand opening Nov. 8 for a store at 110 E. Carson St. in Carson, California. To celebrate, Vallarta Supermarkets will give the first 300 customers reusable bags filled with groceries or gift baskets. “Our goal has always been to provide a […]