Heineken USA and its Tecate brand have assumed the official, multi-year U.S. sponsorship of LIGA BBVA MX, the most-watched soccer league in the U.S. Tecate USA will also be a partner of LIGA BBVA MX’s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil. The official sponsorship and its associated activations reflect the […]
Category: Northeast
Giant Co. Announces Plans For 4 New Stores In Philadelphia By 2023
Carlisle, Pennsylvania-based the Giant Co. has announced plans to open four new stores in Philadelphia, including a 32,000-square-foot Giant Heirloom Market at 801 Market St. in the Fashion District, over the next two years. Store amenities and opening dates for each location will be shared later. The company anticipates hiring about 700 workers across the […]
Stop & Shop Raises $3.1M For ‘Help Cure Childhood Cancer’ Campaign
Stop & Shop’s annual Help Cure Childhood Cancer campaign has raised a record-breaking $3.1 million for pediatric cancer research and care at Memorial Sloan Kettering Cancer Center (MSK) and Dana-Farber Cancer Institute. Stop & Shop will donate additional funding to the campaign, bringing the total donation to the hospitals to $4.25 million. The campaign, which […]
Bic Partners With Snoop Dogg And Martha Stewart For Ad Campaign
Bic has teamed up with entertainment legend Snoop Dogg and lifestyle innovator Martha Stewart and Marquee Brands to launch a new advertising campaign for Bic EZ Reach. The partnership, which extends into 2022, begins when the duo lights up the digital screen in “Pass It,” available across streaming TV networks, streaming music platforms, social media […]
Milk Cult Launches Four Ice Cream Novelties At Whole Foods
Milk Cult, a Washington D.C.-based ice cream company, is launching four hand-crafted, made from scratch ice cream novelties at Whole Foods. Over the last decade, Milk Cult has created more than 100 ice cream flavors with locally sourced dairy from Maryland and Pennsylvania and produced four of its best creations, including two vegan options, for […]
NYC And Rhode Island Stop & Shop Now Accepting Walk-Ins For Vaccines
Stop & Shop says that all 14 of its New York City pharmacy locations and all 14 of its Rhode Island pharmacy locations are now accepting walk-ins for the COVID-19 vaccine. Customers can still schedule appointments on Stop & Shop’s website, but appointments are no longer required to receive an immunization. Stop & Shop pharmacies across […]
Ben & Jerry’s Omits The Oven With Totally Unbaked
Ben & Jerry’s has a new offering, Totally Unbaked, the company’s first limited batch flavor of 2021. It is a mixture of chocolate and vanilla ice cream that features two unbaked components: chocolate chip cookie dough and brownie batter swirls. “It’s a very simple but indulgent flavor,” said Natalia Butler, flavor creator. The mother of […]
The Frozen Farmer Sweeps Nation With Sustainable Frozen Dessert Line
After appearing on ABC’s “Shark Tank” in 2020, Bridgeville, Delaware-based The Frozen Farmer’s frozen desserts are cropping up in freezers nationwide. The company secured a partnership deal with Shark Tank’s Lori Greiner, and its progress will be featured in a business update episode airing at 8 p.m. on May 14. “Our inspiration for this line […]
