Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]
Category: National
Posted in, National, New Products
Saffron Road Introduces First Non-GMO Verified Frozen Entrée In U.S.
Saffron Road, the packaged food brand of American Halal Co., is launching the first frozen entrée of its kind nationally at the end of January. The new gourmet, frozen entrée, Chana Saag with Cumin Rice, is the first frozen entrée in the U.S. to be Non-GMO Verified. In addition to Saffron Road’s existing 12 World […]
Posted in, Beverage News, National, Perishables
‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’
This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]
Posted in, Equipment & Technology, Marketing News, National
MyWebGrocer Wins 2012 Marcom Gold Award
MyWebGrocer’s Brand Activation Suite has won a Gold Level MarCom Award in the web elements/ads category. The international competition recognizes outstanding creative achievement by marketing and communication professionals, and for the 2012 award chose winners from more than 6,000 entries. MyWebGrocer (MWG) is a leading provider of digital solutions for the grocery industry. The Brand Activation […]
Posted in, Beverage News, National, Organic Natural, Perishables
The Greek Gods Brand Launches Kefir Low Fat Cultured Milk
The Hain Celestial Group’s The Greek Gods brand has added a drinkable Kefir low fat cultured milk to its lineup. The Greek Gods Kefir is available in flavors that mirror Greek-style yogurt customer favorites, according to a news release. “With all of the qualities that customers expect from The Greek Gods brand Greek-Style Yogurt, we […]
Posted in, C-Store News, National, New Products
7-Eleven Offers Brazilian Roast Coffee For $1 On Wednesdays In January
To encourage coffee-loving customers to try its latest, darkest roast coffee, 7-Eleven is holding Dollar Coffee Wednesdays in January, when every size cup of coffee will cost $1. The new Brazilian Dark Roast is the convenience retailer’s richest, most full-bodied coffee to date, according to a news release. Made from 100 percent Arabica beans, the […]
Posted in, National, New Products, Perishables
Fresh & Easy Introduces New eatwell Products
Fresh & Easy Neighborhood Market has expanded its offering of eatwell products with more than 20 new selections containing no more than 25 percent of the total daily values for calories, fat, saturated fat and sodium (based on a 2,000 calorie diet). New fresh&easy eatwell products in stores now include: • Fresh Fish Steamers ($5.99)—Salmon […]
Posted in, Center Store, National, New Products, Organic Natural
Van’s Natural Foods Brings Certified Gluten-Free Products To Stores
Van’s Natural Foods is bringing a new line of gluten-free cereals, crackers and snack bars rich in whole grains, including millet, quinoa and amaranth, to grocery stores. The Gluten-Free Certification Organization certifies all of Van’s cereals, crackers and snack bars gluten free. The breakfast items and snacks, like all Van’s products, have no artificial sweeteners, […]