Posted in, National, Organic Natural

Ian’s Rolling Out New Products, Packaging At Natural Products Expo

Elevation Brands LLC and Ian’s are unveiling new products and packaging at Natural Products Expo West—signaling, it says, a strong declaration for the allergy-friendly food company’s product and marketing strategy under the new tagline “Friendly Foods For Life!” Best known for its 34 SKUs of allergy-friendly convenience foods, the new look supports a more powerful […]

Posted in, Center Store, National

Spam To ‘Break the Monotony’ With Campaign Featuring New Spokescharacter

Next month, the Spam brand’s first-ever spokescharacter, Sir Can-A-Lot, will encourage everyone to “Break The Monotony” of their everyday lives. Partnering with Roy Choi of Kogi BBQ Truck fame, Sir Can-A-Lot will use social media to connect with brand fans distressed by daily dullness to achieve their mission of ridding the worldwide web of mealtime […]

Posted in, National, Southwest

KeHE Adds To Boulder Sales And Marketing Staff

KeHE Distributors has added key staff to its newly established Boulder, Colo., natural sales and marketing headquarters with the appointment of Scott Silverman as executive director—natural and organic. “Scott’s deep understanding and passion for the natural products marketplace and his 20-year track record of identifying emerging trends and exciting new brands are a perfect fit […]

Posted in, National, Perishables

Krispy Kreme’s New Glazed Banana Kreme Pies Available At Grocery

Krispy Kreme’s new Glazed Banana Kreme Pies are now available for a limited time at participating mass merchants, grocery and convenience stores. “We are always working to bring new and exciting flavors and treats to fans of our snack products,” says Mark LaBrecque, Krispy Kreme’s senior director for U.S. marketing activation. “The Glazed Banana Kreme […]