Pilgrim’s Pride Corp. confirmed that on Sunday it submitted a revised proposal to acquire The Hillshire Brands Co. for $55 per share in cash in a transaction valued at $7.7 billion. The proposal represents an increase of $1.3 billion vs. Pilgrim’s initial proposal and a 49 percent premium over Hillshire’s share price one day prior […]
Category: National
Posted in, National, Perishables
Litehouse Expands OPA Line
Following what it calls the most successful launch in the brand’s history, Litehouse Foods, a salad dressing, dip, herb and cheese company, is adding to its OPA by Litehouse line of Greek yogurt salad dressings. The three new items pull from global flavor inspirations to add interesting and palate-pleasing flavors to the line of traditional favorites, […]
Posted in, Marketing News, National
Nestea Revives The ‘Nestea Plunge’ Campaign
Nestea is bringing back the brand’s iconic “Nestea Plunge” with a new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle, according to the brand. To further support the product relaunch, the brand will offer a “Nestea Plunge Into […]
Posted in, National
Report: GMO Labeling—Confusion At The Shelf
The battle over genetically modified food continues to rage, focused mostly on whether companies should label products that contain GMOs. As The Hartman Group reports, Whole Foods created a sense of urgency about the topic when it decided it would ensure that all GMO products in its stores would be labeled by 2018 to enhance […]
Posted in, Beverage News, National, New Products
Van Holten’s Now Bottling Pickle Juice
Van Holten’s is now bottling pickle juice. Pickleback—Real Pickle Brine is a 32-oz. bottle of dill pickle brine for use as a shot chaser or cocktail mixer. “We are using real honest pickle brine,” said Van Holten’s President Steve Byrnes.“This is the same stuff we’ve been making for over 100 years using our original recipe. […]
Posted in, National, Perishables
NFRA Names New Member Communications Coordinator
The National Frozen & Refrigerated Foods Association (NFRA) has appointed Natalie Markle to the newly created position of member communications coordinator. Markle is responsible for marketing member resources and events, developing and maintaining an online and social media presence for members and engaging members in NFRA’s PR and promotion efforts. In 2013, NFRA partnered with […]
Posted in, National
Tyson Wants Hillshire, Deal Contingent Upon Termination Of Pinnacle Merger
Just more than two weeks after Hillshire Brands announced that it had entered into a definitive agreement to purchase Pinnacle Foods Inc. in a $6.6 billion deal, Tyson Foods said Thursday that it hopes to buy Hillshire in a $50-per-share cash transaction valued at $6.8 billion. Springdale, Ark.-based Tyson says its proposal represents a “superior […]
Posted in, Equipment & Technology, National
Survey: Majority Of Consumers Believe Total Data Privacy No Longer Exists
The vast majority (80 percent) of consumers age 20-40 in the U.S. and the U.K. believe total privacy in the digital world is a thing of the past, and nearly half (49 percent) said they would not object to having their buying behavior tracked if it would result in relevant offers from brands and suppliers, […]