Fairtrade America partnered with the research firms Globescan and Atlantic 57 to explore consumer attitudes and perceptions around product labels. According to Globescan’s findings, 55 percent of Americans trust the Fairtrade label. People aged 25-44 reported even higher levels of trust, approaching 66 percent. Today’s shoppers are confronted with an overwhelming number of options—the average […]
Category: National
Tampico Beverages Unveils Updated Logo, Branding
Tampico Beverages yesterday debuted its brand refresh, including an updated logo and a new “look and feel” across its family of fruit flavored juice drink products, website and social media channels. To celebrate the milestone and provide consumers with a chance to engage with Tampico’s new “Imaginatively Curious” tagline, brand ambassadors will be hosting “Tampico […]
Café Valley, Hershey Launch Chocolate Cheesecake Brownie Bites
Café Valley is partnering with The Hershey Co. to introduce a snack-size coffee cake bite that is equal parts brownie and cheesecake made with Hershey’s chocolate. Café Valley Chocolate Cheesecake Brownie Bites are set to hit grocery, convenience and club store shelves next month in 11.6-oz., clear plastic packages containing 12 brownie bites per case. The […]
Meredith Corp., eMeals To Bring Curated Meal Plans To Home Cooks
Meredith Corp., a national media and marketing company serving nearly 200 million unduplicated American consumers every month—including 85 percent of U.S. Millennials—is partnering with eMeals, a digital meal planning solution, to bring editorially curated meal plans to millions of home cooks. Through this partnership, Allrecipes, Better Homes & Gardens, and EatingWell users will have access to a trusted, end-to-end […]
Chicory Partners With AmazonFresh, Instacart On ‘Shoppable’ Recipes
Starting April 1, New York-based food tech company Chicory is partnering with AmazonFresh and Instacart to provide recipe ordering solutions to more than 80 million shoppers across more than 1,000 websites and 3 million recipes. Through these new partnerships, Chicory says it will be able to double the retailer capabilities on its shoppable recipes, now reaching […]
Survey: 60% Of First-Time Online Shoppers Willing To Try A New Grocer
RichRelevance, a provider of personalized shopping experiences, has released key findings from a new study that looks at consumer preferences and behavior around digital grocery. The study identifies consumers’ appetite for digital grocery and picks out early leaders, as well as the features and capabilities that shoppers want. The survey of 1,500 U.S. shoppers finds […]
FDA Begins Hearing Process Aimed At Lowering Nicotine In Tobacco
The Food and Drug Administration (FDA) has released an Advanced Notice of Proposed Rule Making (ANPRM) to lower nicotine levels in tobacco. While this is just the first step in a long-term regulatory process, the notice suggests the FDA is taking a serious look at developing a tobacco product standard and reducing nicotine levels in […]
Valassis And RetailMeNot Partner To Rebrand RedPlum
Valassis and RetailMeNot Inc., both wholly owned subsidiaries of Harland Clarke Holdings, are rebranding Valassis’ RedPlum consumer-facing print portfolio, including direct mail and the free-standing insert (FSI) coupon book, to RetailMeNot Everyday. The savings content found with RetailMeNot Everyday includes deals on consumer packaged goods, groceries, restaurants and other local discounts, which complement RetailMeNot’s presence in retail with […]
