As the brick-and-mortar grocery industry faces increasing competition from all angles, an effective brand strategy can be the key to sustained success for retailers. Shoppers turn to different brands for different needs and seek a balance when it comes to retailers and brand offerings, according to Acosta—a full-service sales and marketing agency for the consumer packaged […]
Category: National
Posted inNonfood Items, Grocery News, Home Page Latest News, National, Suppliers
Hallmark Expands Birthday Card Lineup, Partners With Online Influencers
Hallmark is kicking off the summer season with new introductions to the greeting card aisle. This year, the company says it is focusing on celebrating birthdays with brand new cards that “bring dazzling lights, fun sounds and loads of excitement.” Hallmark also is launching two all-new card lines and introducing to its retail partners—for the […]
Posted inSustainability News, Bonus Content, Grocery Industry, Home Page Latest News, National, Recommended Reading
Recommended: Grocers Trying To Lessen Impact On The Environment
Specialty grocery stores such as Ellwood Thompson’s Local Market and Whole Foods Market have as part of their mission to minimize their impact on the environment and natural resources. “We are worried about the planet. We care about the generations to come, our children and grandchildren,” said Rick Hood, owner of Ellwood Thompson’s, which has […]
Posted inDairy News, Albertsons, Corporate Store News, Frozen Food, Grocery News, Home Page Latest News, National, New Products, Store News
Albertsons Cos. Launches ‘Top-Shelf’ Private Label Line
Albertsons Cos. is “expanding and elevating” its Own Brands portfolio with Signature Reserve, branded as a “top-shelf culinary presence.” “Signature Reserve inspires delicious discovery with extraordinary and expertly sourced flavors and ingredients,” said Geoff White, president of Albertsons Cos. Own Brands. “Shoppers are more educated and interested in culinary trends than ever before, and Signature […]
Posted inOnline Grocery Technology, Corporate Store News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National, Store News
Kroger Precision Marketing To Begin Offering Boosted Product Listing Ads
The Kroger Co., through Kroger Precision Marketing powered by 84.51°, will launch a self-service marketing platform, Boosted Products in Search, on June 4. Kroger intends for the platform to help brands reach digitally active shoppers with hyper-relevant products within search results across Kroger digital properties, and view performance in real-time. Brands will have the ability to promote their online […]
Posted inDairy News, Bonus Content, Grocery News, Home Page Latest News, National, Shelby Signature Content
Consumers’ Expectations In Dairy Products Changing
The list is long of what consumers are demanding from their dairy product favorites, including qualities like sugar reduction, value-added ingredients, portability and clean labels. The themes play out across dairy’s four leading categories: cultured products, cheese, milk and ice cream. According to the National Dairy Council (NDC), nutrition experts agree that it is best […]
Posted inDairy News, Grocery News, Home Page Latest News, National, New Products, Suppliers
Seasonal Peaches & Cream Halo Top Available Nationwide This Summer
Halo Top Creamery will debut its new seasonal flavor, Peaches & Cream, nationwide beginning in early June. The summer flavor will be available for a limited time. Fans will be able to get their hands on the new flavor, with 320 calories and 20g of protein per pint, in freezer aisles nationwide until the end […]
Posted inOnline Grocery Technology, Bonus Content, Grocery Industry, Guest Contributors, Home Page Latest News, National, The Independent Perspective
Larkin: Digging Into The Data Points On Digital
by Peter Larkin/ president and CEO, National Grocers Association Special to The Shelby Report The growth of e-commerce is high on the radar of independent supermarket operators, and it’s important for them to understand the current online shopping preferences of consumers. Findings from the third annual National Grocery Shoppers Survey outline these preferences and identify key moves […]