The National Grocers Association (NGA) presented the Thomas K. Zaucha Entrepreneurial Excellence Award to Rudy Dory, executive chairman at Newport Avenue Market. The award was presented the evening of Feb. 22, prior to the opening of the NGA Show in San Diego, California. “When you think of what it means to be an entrepreneur, Rudy […]
Category: National
Acosta Reveals National Partnership With On The Border Chips And Dips
Acosta has been named the U.S. sales and marketing agency of record in Walmart for Truco Enterprises, maker of On The Border chips, salsa and queso, effective Feb. 15. On The Border tortilla chips are the highest velocity unflavored national brand tortilla chips in Walmart today. Acosta, a sales and marketing agency in the consumer packaged goods […]
Fortune Names Grocers To ‘100 Best Companies To Work For’ List
Great Place to Work has just published its 23rd annual ranking of the 100 Best Companies to Work For, the list of the best workplaces in the U.S., created in partnership with Fortune. Grocers Wegmans, Publix and Nugget Markets were included on the 2020 list. “The 100 Best show the way forward,” said Michael C. Bush, CEO […]
Walmart U.S. Comp Sales, E-Commerce Sales Grow In Q4
In its fourth-quarter highlights, Bentonville, Arkansas-based Walmart U.S. reported total revenue was $141.7 billion, an increase of $2.9 billion, or 2.1 percent. Walmart U.S. comp sales increased on a two-year stacked basis by 6 percent with continued strength in food and consumables. Walmart U.S. e-commerce had strong growth in grocery pickup and delivery, and walmart.com […]
Kroger Precision Marketing Challenges Media Industry
The Kroger Co.’s media advertising business, Kroger Precision Marketing (KPM), has a new sales attribution capability to provide brands full transparency into media performance. Kroger’s self-service advertising platform now allows brands to view in-store and online sales results attributed to advertising campaigns across Kroger properties. Kroger applies only 100 percent verified transactions from both in-store and online customers. Microsoft […]
Sprite ‘Drops’ Hit Of Ginger With New Beverage, Streetwear Collaboration
Sprite is adding a hit of ginger flavor to its lemon-lime base with a category-crossing innovation that launched Feb. 12. Sprite Ginger now is available nationwide in 20-oz. and 2-liter bottles and 12-oz. can 12-packs. Sprite Ginger Zero Sugar now is available nationwide in 12-oz. cans. The drink was developed in response to the popularity […]
Soto: Segmenting Multicultural Markets Not As Challenging As You Think
by Terry Soto/multicultural marketing expert I’m often asked how retailers can avoid stereotyping or generalizing when attempting to attract sales from multicultural shoppers given how diverse even one nationality, dialect or cultural background can be. It starts with some common sense. Say you want to attract sales among Hispanic shoppers. The first step should always […]
2020 United Fresh Innovation Awards Application Period Now Open
United Fresh has opened the application period for the 2020 United Fresh Innovation Awards. Companies are encouraged to nominate their products and solutions in seven categories for the winning title, which will be announced at the United Fresh 2020 Convention & Expo, June 16-19 in San Diego. “The pace of innovation in the fresh produce […]
