Heineken USA, in conjunction with Waze, a traffic and navigation app, has partnered in the U.S. to promote responsible consumption. Piloting this summer in California, the campaign is utilizing targeted in-app notifications and offering vouchers from a leading rideshare app to encourage consumers not to drive when they drink. As a long-standing industry leader on […]
Category: National
Posted inSnacks Brands, National
Hershey Offers More Better-For-You Choices In 2021
Sponsored content Consumers’ needs are changing, and more people are looking for better-for-you snacking options that offer the delicious taste and textures of their favorite brands. As more consumers look to reduce sugar or opt for organic, we’ve got them covered. And for those who are looking to reward themselves with their favorite tried-and-true chocolate […]
Posted inCOVID News, Home Page Slider, National
Which Pandemic-inspired Purchasing Shifts Are Here To Stay?
The COVID-19 pandemic has dramatically altered the way people have lived their lives over the past year. This has prompted many to acquire habit-forming purchase behaviors that are poised to have lasting impacts on the sales performance of select categories. As vaccine rollouts progress and shoppers begin returning to brick-and-mortar stores more frequently, some pandemic-related […]
Posted inGuest Contributors, Association News, Home Page Slider, National
As Suspicion Of Food Continues To Mount, So Does Importance Of Trust
by John Ross / president and CEO of IGA In the past year, we have seen evidence of what happens when trust is lost. From the sanctity of the church to the integrity of a local election, it seems everything is suspect. And this includes food. Americans today are more cautious about what they eat, and […]
Posted inSupply Chain News, Home Page Slider, National
Task Force To Bring Visibility, Collaboration To Supply Chain Challenges
The Consumer Brands Association has announced the creation of a new Supply Chain Health and Performance Task Force aimed at increasing visibility and easing supply chain pressures felt across the CPG industry. The task force is comprised of 15 CPG companies working in partnership with real-time supply chain visibility platform FourKites. The task force will leverage […]
Posted inProduce News, Home Page Slider, National
Avocados From Peru Available Now In U.S. Markets
With the ability to significantly increase its footprint in the U.S. market this summer season, the first shipments of Avocados from Peru have arrived and are available in promotional volumes now until late September. “As customary, Peru’s fruit will be heavily promoted from Memorial Day to Labor Day in the U.S.,” said Xavier Equihua, president […]
Posted inOnline Grocery Technology, Home Page Slider, National
IRI And The Female Quotient Publish Research Related To Gen Z
IRI and The Female Quotient, an organization advancing equality in the workplace through cross-industry collaboration, have published a new paper, “Understand Me, Don’t Define Me.” The paper discusses insights and recommendations for marketers on how to prepare to win with Gen Z, a new, powerful generation of shoppers that account for 20 percent of all U.S. […]
Posted inAssociation News, Home Page Slider, National
Industry Leader Kantor Joins NACS As General Counsel
Doug Kantor has joined NACS (National Association of Convenience Stores) as general counsel. Kantor most recently served as a partner at Steptoe & Johnson LLP. In this role, he worked with the NACS government relations team to define effective policy-based solutions to public policy issues ranging from fuels to financial services. Kantor also established and administered […]