Sponsored content Q&A with Spencer Baird, EVP and president of MarTech Solutions at Inmar Intelligence Omnichannel seems to be the latest buzzword everyone is talking about. What does it really mean for a retailer, or a brand, and why does it matter? In any discussions about omnichannel marketing or attribution, it’s useful to start […]
Category: National
Grupo Bimbo Kicks Off Global Energy Race 2021
Bimbo Bakeries USA Inc. is joining its parent company and largest baking company in the world, Grupo Bimbo, to kick off its Sixth Annual Global Energy Race. This is the company’s most important sporting event with a cause, as it extends beyond a financial donation and allows associates, consumers and friends to make a lasting […]
Research Highlights Permanence Of Sustainability-Marketed Products
The NYU Stern Center for Sustainable Business and IRI recently partnered to expand on research from the 2021 Sustainable Market Share Index, an annual report examining consumer purchases of sustainability-marketed consumer packaged goods. Highlights from the latest research include: Growth through the COVID-19 pandemic In the face of unprecedented CPG growth in 2020 (+11 percent […]
84.51° Delves Into Shifting Consumer Habits
A new kind of shopper has emerged in the wake of last year’s unprecedented disruption – the hybrid shopper – and for brands setting their 2021 holiday strategies, now is the time to learn what makes them tick and why a personalized, omnichannel approach is essential to connecting with them. 84.51°, a retail data science, […]
Retailers Recognized For Delivering Certified Angus Beef Cuts
As more shoppers made meals at home this year, retailers offering Certified Angus Beef cuts stepped up to fill their plates. They engaged shoppers with social conversations, weekly product features, time-saving meals, in-store promotions and online engagement opportunities. “Our retailers want customers to know they have the best beef,” said David O’Diam, Certified Angus Beef […]
Dunnhumby: Confidence In Grocery Stores, Government Plummets
Dunnhumby, a provider of customer data science, has released findings from its 18-month worldwide study of the impact of COVID-19 on customer attitudes and behavior across 24 countries. The eighth wave of the dunnhumby Consumer Pulse Survey found that 64 percent of U.S. consumers reported that grocery stores are not doing a good job with COVID-19, compared to […]
Specialty Food Association Moving 2022 Winter Fancy Food Show
The Specialty Food Association is relocating the 2022 Winter Fancy Food Show to the Las Vegas Convention Center from the Moscone Center in San Francisco. Running Feb. 6-8, the show will feature specialty food and beverages from domestic and international exhibitors, as well as special events and educational programming. “The Specialty Food Association continues to […]
United Fresh Applauds Fresh Produce Procurement Reform Act
Congresswoman Rosa DeLauro (D-CT) has introduced the Fresh Produce Procurement Reform Act – legislation that will give USDA the tools to fully utilize the fresh produce supply chain to get fruits and vegetables to those in need. “We know that demand is high for fresh fruits and vegetables at emergency feeding sites around the country, […]
