Washington D.C.-based Upside has introduced a new Upside Dashboard for retailers. Developed based on feedback from grocery, fuel and restaurant retailers, this product sets new standards for measurement and transparency from third-party platforms, providing retailers with greater access and detailed insights into top-to-bottom performance metrics. “Despite claims by many third-party platforms to drive incremental sales, they often […]
Category: Grocery Industry
Stop & Shop’s Marty The Robot To Take Selfies For Hunger At NRF’24
Badger Technologies is partnering with Stop & Shop to increase support for its “Feed it Forward” charitable giving initiatives by offering a “Selfies with Marty” program at the NRF‘24 show Jan. 14-16 at the Jacob K. Javits Convention Center in New York City. Badger Technologies will donate 10 meals for every selfie taken and posted […]
Happy Egg Introduces 18-Count Carton Size
Happy Egg Co. is expanding its offerings to include an 18-count of its certified organic and original free range eggs. Ideal for families and consumers who regularly purchase eggs, the larger cartons feature the company’s premium, American Humane Certified eggs, sunrise yolks and deliver 6 grams of protein with vitamins and minerals in every serving. Raised […]
Instacart Provides Google Shopping Ads For CPG Partners
Google Shopping ads are now accessible to Instacart’s advertising partners, using the company’s retail media data. With this expansion, CPG partners on Instacart – such as Danone’s Oikos, Kraft Heinz brands: Kraft, Lunchables, Oscar Mayer and Philadelphia, as well as Publicis Media’s CPG clients – can activate Google Shopping ads, powered by Instacart’s first-party retail media data and closed-loop […]
Accredo Packaging, Fresh-Lock Collaborate On Stand-Up Pouch
The API Group and its subsidiary Accredo Packaging have collaborated with the Fresh-Lock team at Presto Products, a business of Reynolds Consumer Products, to introduce a flexible stand-up pouch utilizing more than 50 percent post-consumer recycled content fit for food packaging throughout the package. Coupling Fresh-Lock’s Child-Guard slider technology and the AccredoFlex range of recycled content films results in […]
Relationshop Merging Mercatus Technologies, Stor.ai
Relationshop, a Houston, Texas-based provider of digital engagement solutions for supermarkets and other retail chains, has finalized a merger between Mercatus Technologies and Stor.ai. The new company will be called Mercatus, in recognition of the equity the e-commerce brand has achieved in the grocery sector, and will operate as a wholly-owned subsidiary of Relationshop. The […]
Albertsons Taps Criteo For Retail Media Ecosystem
Albertsons Media Collective, the retail media arm for the Albertsons Cos., has begun a new partnership with Criteo to enhance its on-site sponsored ad offerings. At the same time, Criteo plans to expand to newer ad formats such as commerce display and sponsored video. Together, the partners will offer CPG brands access to premium inventory […]
Instacart Introduces Ads On AI-Powered Caper Carts
Instacart is expanding its advertising solutions to Caper Carts, the company’s AI-powered smart carts. The new ads are launching soon at Good Food Holdings’ Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead. Ads on Caper Carts will give customers more customized recommendations to help them discover brands […]
