Ocean Mist Farms was honored by the WateReuse Association and Research Foundation for its unique and successful water reuse partnerships at the 2014 One Water Innovations Gala on Sept. 28 in New Orleans. “The WateReuse Association and Research Foundation works to promote water sustainability through research and education,” said Mike McCullough, the recycled water program […]
Category: Grocery Industry
Posted in, Beverage News, Marketing News, National
Original Light Beer Returns To Original Look On All Fronts
This fall, Miller Lite is returning to its original look on all packaging and across all marketing materials. “The decision to bring back our original look was an important one for this brand,” said Miller Lite Senior Marketing Director Ryan Reis. “It’s authentic, proud and highlights what has always been true about Miller Lite since […]
Posted in, Corporate Store News, Marketing News, Midwest, Perishables
Kroger Headquarters Building Goes Pink For Fifth Year
Kroger and Yoplait are partnering for the fifth year with the annual Sharing Courage campaign. Throughout October, Kroger will keep its headquarters in Cincinnati pink and display a 150-ft. promotional banner to show its support for fighting breast cancer. As part of the campaign, Yoplait, a General Mills brand, is partnering with Kroger to donate $20,000 to […]
Posted in, California Perspective, Grocery Industry, Store News, West
Calif. Governor Signs Landmark Carryout Bag Legislation
After years of work, California grocers scored a major victory Tuesday with Gov. Jerry Brown’s signature on Senate Bill 270—a measure that creates a consistent, statewide standard for regulation of carryout bags. More than 120 local jurisdictions have enacted their own regulatory schemes, many with slight variations. The patchwork has become confusing for grocery retailers […]
Posted in, Midwest, National, Online Grocery Technology, Store News
Supervalu Reports Another Data Security Breach
Following a reported data breach in mid-August, Supervalu on Monday said that it has discovered what it believes to be another breach. The Minnesota-based company says it believes an intruder, between late August and early September, installed malware into the portion of its computer network that processes payment card transactions at some of its Shop […]
Posted in, Center Store, Marketing News, National
Skippy Peanut Butter Launches New Marketing Campaign
The makers of the Skippy brand are launching a new multi-faceted regional ad campaign, the brand’s first in more than five years and the first under Hormel Foods’ ownership. After undergoing global positioning research for the Skippy brand, Hormel Foods says it discovered that consumers across the world believe peanut butter is one thing: simple […]
Posted in, Marketing News, National
Popchips Launches First-Ever National Television Campaign
Popchips Launches First-Ever National Television Campaign Sept. 22 was the launch date for Popchips’ first national TV campaign, in which it shares the “magic” of its creation of popped potato and veggie chips that have “all the flavor and half the fat of a greasy, fried chip.” The campaign is called “the popchips way.” The […]
Posted in, Grocery Industry, Grocery News, National, Store News
Expert Harold Lloyd: Walgreens, Not Walmart, Is The Competition
Supermarket expert Harold Lloyd doesn’t understand why grocers are so worried about Walmart. Rather, he says successful convenience stores like Sheetz and Wawa, as well as drugstore chain Walgreens, are the retailers that grocers should be concerned about—mainly because they’re easy to shop. They excel at what Lloyd refers to as “Flow and Focus.” This […]