Chosen Foods, a producer of 100 percent pure avocado oil and creator of avocado-inspired kitchen condiments, has created a new brand identity. In collaboration with Gestalt Brand Lab and Red Door Interactive, the three San Diego-based organizations spent more than two years zoning in on the new brand direction. With new packaging and a fresh brand ethos, […]
Category: Grocery Industry
The Laughing Cow Reformulates Recipe, Updates Packaging
The Laughing Cow cheese brand recently rolled out a new recipe reformulation adding more calcium, creaminess and flavor into each wedge, which also contains 2g of protein and is made with real cheese. Changes also include new packaging that highlights its logo, The Laughing Cow. The company is on a mission to inspire people to […]
PMA Bringing ‘The Joy of Fresh’ to Austin’s SXSW
The Produce Marketing Association (PMA) will return to South By Southwest (SXSW) again this year as a part of the organization’s ongoing work to bring the produce and floral industries to center stage. SXSW attracts half a million attendees each year to Austin, Texas, for 10 days of collaboration. From March 13-22, SXSW will feature speakers, […]
Impossible Foods Expands Product Lineup, Lowers Prices
After month-over-month production records and new economies of scale, Impossible Foods is expanding its product lineup and dropping prices. The price cut applies to distributors and averages 15 percent on Impossible Foods’ current U.S. foodservice products. The move comes amid increasing demand for the flagship Impossible Burger, now served at thousands of restaurants including Burger […]
7-Eleven Adds New Beverage Options With Specialty Coffee, Nitro, More
As 7-Eleven stores on Long Island introduced the world to coffee in to-go cups more than 50 years ago, the company now is launching another milestone for Long Island coffee-lovers. The convenience retailer has expanded its hot and cold beverage menu to all Long Island 7-Eleven stores with the addition of touch-screen machines that brew custom […]
34 Degrees To Launch New Snaps Line In 3 Flavors
Denver, Colorado-based 34 Degrees is launching a new line, Snaps, baked chickpea snacking thins, in three varieties including Sea Salt, Everything and Umami. Snaps are naturally gluten free through the use of steamed chickpea flour. 34 Degrees’ second snacking line behind Sweet Crisps, Snaps are a standalone snack—an alternative to traditional chips or pretzels. Each […]
Pre Unveils New Look, Introduces Halal Claim To Packaging
Chicago-based Pre Brands is refreshing the brand’s packaging in an effort to further strengthen consumer communication and improve ease of shopping. With an entire portfolio of Non-GMO Project Verified products and 100 percent grass fed and finished offerings, Pre has always been committed to creating high-quality beef which comes from animals raised ethically and sustainably […]
Base Culture Unveils New Packaging, Reformulated Low-Sugar Brownies
Base Culture, maker of paleo and gluten-free baked goods and snacks, is launching all-new, refreshed packaging this spring, but also will reduce the sugar in its Almond Butter Brownies and Cashew Butter Blondies by 40 percent to 15 grams. Last summer, Base Culture introduced its Original Keto Bread and 7 Nut & Seed Bread. Due […]
