Gelson’s Markets has shifted to an interactive, 100-percent digital weekly circular, powered by Ideal’s platform, to transform how shoppers engage with the brand while reducing print and newspaper insertion costs. The transition is live across all Gelson’s locations in Southern California, with weekly promotions accessible via website, mobile app, email and social channels. Unlike other digital […]
Category: Grocery Industry
Kroger Precision Marketing Expands Managed-Service Capabilities
Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will activate across programmatic audio, programmatic CTV and dynamic creative optimization (DCO) for display. The move comes as more brands are applying purchase-based audiences across streaming media. However, KPM noted, many mid-sized consumer packaged goods […]
Albertsons Cos. Introduces Travel Booking Experience
Albertsons Companies Inc. has introduced for U Travel, a new booking experience powered by Expedia that allows customers to plan air and non-air travel through the grocer’s free for U loyalty program, accessible via mobile app and website. “At Albertsons Cos., we know saving money and stretching budgets is more important than ever, which is […]
Upside, HGG Collaborate On Spanish Language App Feature
The Upside app is now available in Spanish, expanding access for millions of Spanish-speaking consumers and bilingual families across the U.S. Users whose device language is set to Spanish will automatically see the app in their preferred language as they earn cash back on everyday purchases. To help raise awareness, Heritage Grocers Group (HGG) is […]
AppCard Powers New Loyalty Partnership Between Randy’s Market, AAA
Randy’s Neighborhood Market, powered by AppCard, has announced a new partnership with AAA – The Auto Club Group (ACG). As part of the arrangement, AAA members shopping at participating Randy’s Neighborhood Market locations in Iowa will receive a special offer of $5 off a $50 purchase. In addition, new AAA members who join using Randy’s […]
IGA, SHOPtoCOOK Offer Independent Grocers Next-Gen Digital Solutions
The Independent Grocers Alliance (IGA) has partnered with SHOPtoCOOK to bring its full suite of customer engagement tools to IGA member stores. SHOPtoCOOK is an independent-focused provider of customized websites, mobile experiences and accessible in-store interactive media integrated to the top loyalty/digital coupon programs. A highlight of the partnership will grant IGA member stores access to […]
Dole Food Co. To Participate In OTA’s Organic Week 2025
Charlotte, North Carolina-based Dole Food Co. will participate in Organic Week 2025, taking place Sept. 15-17 in Washington, D.C., and hosted by the Organic Trade Association (OTA). As an event sponsor and one of the few produce supply companies in attendance, Dole will highlight its leadership in the organic category and reaffirm its commitment to […]
Albertsons Cos., Google Cloud Collaborate On New AI Shopping Assistant
Albertsons Cos. is the marquee collaborator and first retailer to bring Google Cloud’s Conversational Commerce agent solution to market – helping to redefine how customers discover, plan and shop for groceries. The new artificial intelligence-powered solution on Vertex AI provides an advanced product discovery experience for business-to-consumer retailers. Albertsons Cos. is leveraging Conversational Commerce agent […]
