Captiv8, the largest AI-powered, end-to-end influencer marketing software and analytics platform, worked with Nielsen to launch the first ever Nielsen Influencer Brand Effect study in the U.S. As influencer marketing continues to grow, marketers have an increased demand to better understand results of influencer-led marketing campaigns. Recognizing this opportunity to further measure ROI and results, […]
Category: Grocery Industry
New Grocery Digital Media Uses Benches At Supermarket Storefront
The digital revolution in retail has now arrived at the supermarket storefront. California-based Clean Planet Solutions and Vu Digital Media have announced the launch of new High-Bright HD Video Advertising Benches – an innovative advertising technology that for the first time empowers grocers and brands to broadcast their full video commercials or spot ads – […]
Nielsen BASES Honors Top Packaging Redesigns
Nielsen BASES recently announced the winners of the 2020 Global Nielsen BASES Design Impact Awards, recognizing impactful package redesigns in the consumer packaged goods (CPG) space. Great package design matters, with optimized pack redesigns generating an average of 5.5 percent lift in forecasted revenue. However, impactful success can be hard to achieve as 9 out of […]
Standard Cognition: Half Of Consumers Will Shop Less In Person
Standard Cognition, which provides the only autonomous checkout solution that can be quickly and easily installed in retailers’ existing stores, has released the results of a new survey of 1,038 U.S. consumers conducted Nov. 5-6 about their holiday shopping plans. Findings include: 36 percent will shop less in physical stores than in 2019; Another 23 […]
Vallarta Supermarkets Launches Vallarta Go In Partnership With Instacart
Sylmar, California-based Vallarta Supermarkets, one of the largest Latino-owned supermarket chains in California, has launched Vallarta Go in partnership with Instacart to amplify its customers’ shopping experience by introducing same-day delivery from Vallarta Supermarkets locations. With the new partnership, customers throughout Southern and Central California can now have their Vallarta Supermarket groceries delivered straight to their […]
New Jersey Food Council, National Grocers Association Hail Wakefern
Organization has ‘big heart,’ is always first to step up, give back by Mary Margaret Stewart, staff writer The New Jersey Food Council was created 51 years ago by one of Wakefern Food Corp.’s store owners, Joe Saker of ShopRite. NJFC President Linda Doherty said the seed was planted for its structure in Saker’s living room. […]
Walmart Lights Up The Sky With All-New Holiday Drone Light Show
Bentonville, Arkansas-based Walmart is gifting the Walmart Holiday Drone Light Show, an all-new experience that brings the joy and wonder of the holiday season to the skies of select communities across the country, as well as to all families through a special live-streamed event. The Walmart Holiday Drone Light Show is a free and contactless experience […]
Kroger And Ocado Add Customer Fulfillment Center To The South
The Kroger Family of Cos., America’s largest grocery retailer, and Ocado, a world leader in technology for grocery e-commerce, continue the expansion of their partnership with plans to construct an additional Customer Fulfillment Center (CFC) in the South region. This will be in addition to collaborating with Ocado on in-store fulfillment (ISF) capabilities, with a […]
