Fairtrade America partnered with the research firms Globescan and Atlantic 57 to explore consumer attitudes and perceptions around product labels. According to Globescan’s findings, 55 percent of Americans trust the Fairtrade label. People aged 25-44 reported even higher levels of trust, approaching 66 percent. Today’s shoppers are confronted with an overwhelming number of options—the average […]
Category: Packaging News
Tampico Beverages Unveils Updated Logo, Branding
Tampico Beverages yesterday debuted its brand refresh, including an updated logo and a new “look and feel” across its family of fruit flavored juice drink products, website and social media channels. To celebrate the milestone and provide consumers with a chance to engage with Tampico’s new “Imaginatively Curious” tagline, brand ambassadors will be hosting “Tampico […]
World Centric Intros Updated Retail Packaging And Branding
Petaluma, California-based World Centric, maker of compostable products, will be introducing its new retail packaging and refreshed brand identity by phasing it in over the next six months. The updated look will begin to roll out onto retail shelves nationwide in early May. The company’s entire retail line will be updated with the new look, […]
Reusable Packaging Association Names 2018 Board Of Directors
Four new directors have joined three returning directors on the Reusable Packaging Association’s (RPA) board following elections for the two-year term of 2018-19. The four new directors are: Andrae Kirkland, senior analyst-Craft Integration & Reverse Logistics Process Improvement, Anheuser-Busch InBev Brandon D’Emidio, director of marketing and product management, CHEP Paul Pederson, VP of protein and […]
The J.M. Smucker Co. Targets Young Consumers With New Coffee Brand
Today, at the Consumer Analyst Group of New York (CAGNY) conference in Boca Raton, Florida, The J.M. Smucker Co. unveiled what it says is one of its most significant coffee growth initiatives to date—a new line of “premium” coffees intended to strengthen the company’s position in the fastest-growing market segments and serve as a platform for future growth […]
Sabra Dipping Co. Updates Logo, Packaging For Its Hummus Line
Sabra Dipping Co. is bringing a fresh look to its hummus. The re-branding includes an updated logo, restyled label design and original on-pack photography highlighting the fresh, plant-based ingredients in Sabra products. The new packaging will begin hitting retail shelves in late February. “We are thrilled to introduce a fresh look for Sabra at an […]
Meal Kit Service Sun Basket Turns To Sealed Air For Recyclable Packaging
Sealed Air, a packaging solutions company, is providing sustainable box liners to national meal kit delivery service Sun Basket. “Known for its commitment to using organic produce and sustainable ingredients as well as recyclable packaging, Sun Basket also wanted new insulation materials for its shipping boxes while retaining its commitment to 100 percent recyclable packaging,” says Sealed […]
Cryovac And Kane Beef Roll Out New Clipless Ground Beef Packages
Kane Beef has launched a new metal-free alternative to traditional ground beef chubs. The plastic, clipless ground beef chub option was first introduced by Kane in partnership with Cryovac in December 2017 and has been well received by grocers across the South, the company says. Kane Beef currently is the only packer offering the chub. […]
