Seattle, Washington-based Talking Rain Beverage Company, the maker of Sparkling Ice beverages, has launched its third annual “Cheers to Heroes” campaign to honor and celebrate America’s veterans. This year’s campaign will have a focus on saluting U.S. veterans by partnering with two charitable organizations, Honor Flight Network and Homes For Our Troops, using new flavor launches to […]
Category: Packaging News
Fresh Cravings Rebrands, Introduces New Flavors, Donates $250K
Phoenix, Arizona-based Fresh Cravings, a family-owned snacking brand, has debuted a new look and expanded its portfolio of hummus products at Walmart stores. Sporting all new packaging and brand imagery, Fresh Cravings Everything Bagel, Honey Jalapeño and Spicy Red Pepper Hummus join its three original flavors: Roasted Red Pepper, Classic and Roasted Garlic, in the […]
Sprouts To Begin Selling Mananalu’s Infinitely Recyclable Bottled Water
Phoenix, Arizona-based Sprouts Farmers Market has partnered with Mananalu to carry its purified drinking water at Sprouts locations nationwide. For every bottle purchased at Sprouts, Mananalu will continue to remove the equivalent of one plastic bottle from ocean-going waste together with rePurpose Global. The partnership occurs at a pivotal time for Mananalu, dovetailing with the […]
Yuengling Launches Limited-Edition Cans To Support Veterans
Pottsville, Pennsylvania-based D.G Yuengling & Son Inc. is bringing back its limited-edition cans in partnership with a military veteran nonprofit, Team Red, White & Blue, as part of the brewery’s Stars & Stripes program. “As America’s oldest brewery, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have […]
Kraft Heinz, Pulpex Partner To Launch Recyclable Ketchup Bottle
Heinz has partnered with Pulpex to develop a paper-based, renewable, recyclable bottle made from 100 percent sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its range of condiments. For The Kraft Heinz Co., this collaboration is the latest step in its journey […]
Coborn’s, MessageWrap Continue Partnership With New Campaign
MessageWrap has unveiled its newest campaign with Midwest grocer Coborn’s. Since partnering in 2016, Coborn’s pioneered the integration of cashiers and printed conveyor belt covers to prompt conversations at checkout. Additionally, the grocer developed the following MessageWrap printed conveyor belt cover best practice use cases: Shopper loyalty promotions on the checkout conveyor belt, including Coborn’s […]
Pastene Announces Brand Refresh With New Packaging Labels
Canton, Massachusetts-based Pastene has announced a brand refresh celebrating family meals and traditions that includes new labels, a tagline and a refreshed logo. The updates represent a new look to the company’s iconic yellow and red packaging, but the ingredients remain the same. “A lot has changed over the years, but through it all, we’ve always […]
CBA Reports Inflation, Sustainability Expectations To Shape CPG Future
The Consumer Brands Association highlighted three major trends in its CPG Outlook 2022 report that will inform the remainder of the year for the CPG industry. Inflation: More than a year of skyrocketing costs to make and ship products will be exacerbated by the Russian invasion of Ukraine, furthering inflation and prolonging the supply chain crisis. Work Revolution: COVID-19 […]
