Oakland, California-based OLIPOP has announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed with the global theatrical release of “Minions: The Rise of Gru” on July 1. Gopuff, a CPG delivery company, will also be selling single cans in select markets beginning in mid-June. The flavor will be available […]
Category: Packaging News
Posted inPackaging News, Midwest
Wheaties Recognizes Simone Biles On 100th Anniversary Box
In honor of its 100th anniversary, Minneapolis-based Wheaties is featuring gymnast Simone Biles as the finale box of its Century Series and year-long commemorative celebration. Biles’s accomplishments include a record-breaking seven National All-Around titles, three consecutive and five overall World All-Around Titles, seven Olympic medals and pioneering four gymnastic skills named in her honor. But […]
Posted inPackaging News, Midwest
Lightlife Foods Collaborates With Disney and Pixar On ‘Lightyear’ Film
Chicago-based Greenleaf Foods, owner of plant-based food company Lightlife, has begun a partnership with Disney and Pixar. As part of the promotion of the upcoming film, Lightyear, Lightlife and Disney and Pixar are teaming up to celebrate the magic of legendary character Buzz Lightyear off the screen and in the kitchen. As part of its sponsorship of […]
Posted inPackaging News, West
Wonderful Pistachios Teams Up With Marvel Studios For Campaign
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts debuting on Disney+ this year, Los Angeles-based Wonderful Pistachios launched its “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios. The campaign, featuring Guardians of the Galaxy character Groot, will activate across a wide range of touch points including TV, […]
Posted inPackaging News, National
Nassau Candy’s Clever Candy Launches New Packaged Line
Nassau Candy, a leading manufacturer of specialty and private label confections, is launching an exclusive packaged line under its Clever Candy Brand. The expansion of the Clever Candy range offers retailers and customers a new way to enjoy confections. The inaugural products in Nassau Candy’s Clever Candy line will be packaged versions of the company’s […]
Posted inPackaging News, Southwest
Opopop Celebrates Anniversary With Limited Edition Birthday Big Bag
Denver, Colorado-based Opopop is celebrating its one-year anniversary in June with the launch of a limited edition Birthday Flavor Wrapped Kernels Birthday big bag and a week of giveaways with more than $1,000 worth of prizes for consumers to enjoy. The company said that it is redefining traditional popcorn with the invention of its Flavor Wrapped Kernels […]
Posted inPackaging News, West
Alkaline88’s Club Pack Launches In Sam’s Club Locations
Scottsdale, Arizona-based The Alkaline Water Company Inc. has announced its Alkaline88 1 gallon will be available in 589 Sam’s Clubs across the country in a 4 pack “club pack.” The club pack was designed exclusively for Sam’s Club’s over 40 million members. “The Alkaline88 1 gallon has always distinguished itself due to its size, packaging […]
Posted inPackaging News, West
Koe Organic Kombucha Unveils Rebranded Cans, Recipe
Los Angeles-based Koe Organic Kombucha has unveiled new packaging for its cans for the launch at Target and Rite Aid locations. This rebrand comes alongside a refreshed Koe recipe that has 200 percent more of the recommended daily value of vitamin C, with 25 calories per serving, 15mg of caffeine and 5-6g of sugar per can. […]