Brain Corp, an autonomous technology company creating solutions in robotics and artificial intelligence, and Driveline Retail, one of the largest retail service networks in the U.S., have launched ShelfOptix, a service that provides robot-powered shelf intelligence at scale without the cost or complexity of tech ownership. Retailers and brands struggle to understand where in-store execution […]
Category: Merchandising News
Posted inOnline Grocery Technology, Merchandising News, National, News, The Kroger Co.
Kroger Precision Marketing Expands Managed-Service Capabilities
Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will activate across programmatic audio, programmatic CTV and dynamic creative optimization (DCO) for display. The move comes as more brands are applying purchase-based audiences across streaming media. However, KPM noted, many mid-sized consumer packaged goods […]
Posted inCenter Store, Merchandising News, National, News
The Kraft Heinz Co. To Separate Into 2 Companies
The Kraft Heinz Co.’s board of directors has unanimously approved a plan to separate the company into two independent, publicly traded companies through a tax-free spin-off designed to enable stronger performance while preserving the scale to compete in today’s environment. The separation aims to maximize Kraft Heinz’s capabilities and brands while reducing complexity, allowing both […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Marketing News, Merchandising News, Midwest, News
AWG Brands Adds 36 New Private Label Products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items. The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge. “The AWG Brands items that launched in July are strategically […]
Posted inCorporate Store News, Marketing News, Merchandising News, News, Northeast, Stop & Shop
Stop & Shop Begins Price Reductions In Eastern MA Stores
Stop & Shop is reducing prices on thousands of items at all 88 stores across eastern Massachusetts beginning Aug. 22, with the rollout expected to be completed by the end of the month. With this latest effort, Stop & Shop will have lowered prices on national brands and private label products at all 116 of […]
Posted inMerchandising News, Executive News, News, The Raley's Companies
The Raley’s Companies Fills Key Leadership Roles
The Raley’s Companies has promoted Jessica Blakely and Faith Garrard to senior roles overseeing sales and merchandising across the organization’s banners. Blakely has been appointed VP of sales and merchandising for Bashas’ Family of Stores, while Garrard has been promoted to VP of sales and merchandising for Raley’s Operating Co. Jessica Blakely In her […]
Posted inExecutive News, Marketing News, Merchandising News, News, Southeast
Superfridge Appoints Mallahan EVP To Drive Growth
Superfridge, a Tampa, Florida-based in-store marketing and merchandising platform, has appointed Emily Mallahan as EVP. Mallahan brings extensive experience in retail strategy, marketing and technology to help Superfridge’s grocery and manufacturing partners enhance customer loyalty and drive sales. “Emily is an expert at building successful partnerships for retailers and CPG companies,” said Tom O’Reilly, CEO […]
Posted inMerchandising News, Coborn's, Executive News, Midwest, News
Coborn’s Appoints Carlson As EVP, Merchandising
Coborn’s Inc. has appointed Tanya Carlson EVP of merchandising, where she will lead the St. Cloud, Minnesota-based company’s merchandising strategies, oversee product selection and pricing, manage vendor partnerships and drive sales and profitability. Carlson brings more than 25 years of merchandising leadership experience to Coborn’s. Most recently, she served as division VP of merchandising of […]