The Maryland Retailers Alliance (MRA) is opposing legislation that would prohibit “surveillance pricing,” calling it based on misconceptions about how pricing actually works in grocery stores and retail more broadly. Retailers do not set prices based on consumer personal data, identity or purchasing history, the trade association said Jan. 22. Grocery shelf prices are the […]
Category: Merchandising News
ROFDA Rolls Out National Merchandising Program
Retailer Owned Food Distributors & Associates has launched Aggregated National Merchandising Scale Events, a new capability designed to provide manufacturers with coordinated access to the independent grocery channel through ROFDA’s nine member wholesalers. Beginning this year, ROFDA will execute three coordinated, national-scale merchandising programs across key seasonal windows during summer and fall. The programs will […]
Scott & Jon’s Unveils Refreshed Branding, Enhanced Recipes For Frozen Seafood Line
Scott & Jon’s, the Auburn, Maine-based frozen seafood brand founded by brothers Scott and Jon Demers, is unveiling a new brand identity featuring updated packaging, enhanced recipes and refined messaging while staying true to its Maine roots. The refreshed branding is an evolution rather than a complete overhaul, the company said. The updated look, upgraded […]
SPAR Group Strengthens Executive Leadership Team
SPAR Group, a global provider of merchandising and retail solutions, has named Jean Richer as head of North American sales and marketing, reinforcing the company’s focus on accelerating revenue growth and strengthening partnerships across the retail and CPG landscape. In his new role, Richer will oversee SPAR’s commercial strategy across the U.S. and Canada, guiding […]
Trion Industries Names Bauer As Northeast Sales Representative
Trion Industries has welcomed Jack Bauer as the company’s new sales manager, serving and bringing merchandising solutions to the northeastern United States. Bauer joins Trion with knowledge of the American manufacturing process, leveraging his prior professional experience and advanced studies he completed at Wilkes University. While at Wilkes, he was recognized with three All-American awards […]
Brain Corp, Driveline Launch ShelfOptix Subscription Service
Brain Corp, an autonomous technology company creating solutions in robotics and artificial intelligence, and Driveline Retail, one of the largest retail service networks in the U.S., have launched ShelfOptix, a service that provides robot-powered shelf intelligence at scale without the cost or complexity of tech ownership. Retailers and brands struggle to understand where in-store execution […]
Kroger Precision Marketing Expands Managed-Service Capabilities
Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will activate across programmatic audio, programmatic CTV and dynamic creative optimization (DCO) for display. The move comes as more brands are applying purchase-based audiences across streaming media. However, KPM noted, many mid-sized consumer packaged goods […]
The Kraft Heinz Co. To Separate Into 2 Companies
The Kraft Heinz Co.’s board of directors has unanimously approved a plan to separate the company into two independent, publicly traded companies through a tax-free spin-off designed to enable stronger performance while preserving the scale to compete in today’s environment. The separation aims to maximize Kraft Heinz’s capabilities and brands while reducing complexity, allowing both […]
