Flowers Foods Inc. will buy troubled Tasty Baking Co. in a cash deal worth $165 million, including Tasty Baking’s debt, reports the Atlanta Business Chronicle. The deal is expected to close in the second quarter. Tasty Baking is an iconic Philadelphia company known for its more than 100 Tastykake and Kandy Kake snack products. The […]
Category: Perishables
Posted in, Marketing News, National, Perishables
Pork Moves Beyond ‘The Other White Meat’
After nearly 25 years of plugging pork as “The Other White Meat,” the National Pork Board’s new “Pork, Be Inspired” tagline seeks a deeper connection with existing pork fans, while positioning the meat as an ingredient for a wide range of meals. In short, the board wants the 82 million Americans who regularly eat pork […]