The American Wholesale Marketers Association’s (AWMA) 2012 Expo is sold out, but space is being added to accommodate additional manufacturers at the group’s annual convention event—to be held Feb. 15-17, at the Paris Hotel in Las Vegas, Nev. “We are intent on making sure that each year the AWMA show introduces new features and activities. […]
Category: Marketing News
Posted in, Beverage News, Center Store, Marketing News, National
Dr Pepper Celebrates Heritage with ‘One-of-a-Kind’ Campaign
For more than 125 years, Dr Pepper has celebrated being “one of a kind.” Today, the brand gives a nod to its heritage and celebrates the spirit of originality with the debut of its “Always One of a Kind” advertising campaign. The new commercial is a cheerful celebration of people who are confidently and proudly […]
Posted in, Marketing News, National
Pacific Natural Foods Redesigns Packaging
Tualatin, Ore.-based Pacific Natural Foods, a leader in the organic and natural food industry, is rolling out new packaging on its soup, broth and non-dairy beverage lines this year. The updated look will have greater impact on shelf, making the products easier to find and purchase, according to the company. The redesign includes a modernized […]
Posted in, Marketing News, Northeast
Vitasoy USA Appoints Rolnick VP Sales, Marketing
Vitasoy-USA, a North American tofu and Asia pasta innovator based in Ayer, Mass., has appointed Susan Rolnick as VP of sales and marketing. In making the announcement, President and CEO Walter M. Riglian said, “Susan Rolnick is a dynamic sales and marketing leader who has demonstrated success across many facets of our business, including sales, […]
Posted in, Marketing News, Northeast
Emerald Nuts Midnight Run Attracts 6,000 Runners
San Francisco-based Diamond Foods says its Emerald Nuts Midnight Run in New York City’s Central Park reached new levels of success in building brand awareness among consumers who embrace healthy, active lifestyles. The four-mile run, held at midnight each New Year’s Eve in New York, featured a fireworks display and costume contest. Emerald Nuts, title […]
Posted in, Equipment & Technology, Marketing News, Southeast, West
Revionics Signs Grocer for Price Optimization Software
Roseville, Calif.’s Revionics Inc. has signed K-VA-T Food Stores to use its price optimization software, reports the Sacramento Business Journal. K-VA-T Food Stores is based Abingdon, Va. It operates 104 grocery stores, with 76 pharmacies and 71 gas stations under the Food City, Super Dollar, and Gas ‘N Go brands in Kentucky, Virginia and Tennessee. […]
Posted in, Marketing News, West
Pollock Fishery Certified Sustainable; Crab Will Be Next
Bering Sea crab will be the next Alaska fishery to win certification for sustainability, according to United Nations guidelines, helping to increase market access for Seattle-based seafood producers, reports the Puget Sound Business Journal. In December, the $1.1 billion pollock fishery won the same United Nations sustainability certification, following salmon, halibut and black cod, which […]
Posted in, Beverage News, C-Store News, Center Store, Marketing News, National, Southeast
Bebida Cited in Report Forecasting Growth for Relaxation Drinks
Statesville, N.C.-based Bebida Beverage Co., a developer, manufacturer and marketer of relaxation and energy drinks, anticipates a growing marketplace in 2012 for its relaxation drink products, including Koma Unwind and the upcoming Relax 5. “Bebida Beverage Co. is perfectly positioned to meet the growing demand for relaxation drinks, which is forecast to increase in 2012 […]