The 2012 National Grocers Association (N.G.A.) Consumer Panel Report has been released, containing more than 75 shopping attributes to help independent grocers grow their businesses. The wide-ranging national consumer study, conducted by SupermarketGuru.com for N.G.A., and sponsored by Valassis, digs deep to show differences in the demographics and lifestyles of grocery consumers. As in the […]
Category: Marketing News
Posted in, Marketing News, West
Former Defense Secretary Gates Opens N.G.A. Show
The National Grocers Association (N.G.A.) 2012 Show kicked off in Las Vegas on Feb. 12 with and opening session attended by more than 1,400 independent grocers, wholesalers and industry partners. The opening event featured an inspirational speech by former U.S. Defense Secretary Robert Gates. Secretary Gates shared his thoughts on the state of world affairs […]
Posted in, Beverage News, Marketing News, National
Coca-Cola Profit Down 27 Percent On Charges
The Atlanta-based beverage giant, Coco-Cola, reported that its profit for 2011 was hurt by restructuring charges and other charges. It also reported a program to save $550 to $650 million by the end of 2015 and reinvest that savings into systemwide brand building initiatives and to mitigate potential incremental near-term commodity costs as necessary, the […]
Posted in, Marketing News, National
Walmart Unveils ‘Great For You’ Icon
A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart Stores Inc. has unveiled the “Great For You” icon. The icon, part of the company’s healthier food initiative, is an effort to implement a transparent, summary icon for its private label brand products […]
Posted in, Equipment & Technology, Marketing News, Midwest
Valentine’s ‘Spice’ Advice from Johnsonville Italian Sausage
Wisconsin-based Johnsonville Sausage says it’s going to help men impress the ladies in their lives this year with some Valentine’s Day “Advice with Spice.” Through Feb. 19, all are invited to visit Johnsonville Kitchens on Facebook for some advice to “spice” things up this Valentine’s Day. And, since Johnsonville knows everyone has a few buddies […]
Posted in, Marketing News, National
Healthy Choice Brings Back Progressive Coupon Offer
Healthy Choice®, a brand of ConAgra Foods Inc., is bringing back its Progressive Coupon Offer on its Facebook page, allowing fans to determine how much the frozen meal coupon ultimately will be worth. The campaign, in which the value of the coupon increases as the number of people who “like” the page and reserve a […]
Posted in, Marketing News, National, Perishables
Dannon’s Super Bowl Ad to Feature Oikos Greek Yogurt, Stamos
The Dannon Co.’s first-ever Super Bowl yogurt commercial will feature Dannon Oikos® Greek yogurt and actor John Stamos. The ad will run during the third quarter of Super Bowl XLVI and also will be released on the Dannon Oikos Facebook and YouTube pages as part of a fully integrated marketing campaign. Stamos appeared in the […]