Athenos, a leading line of authentic Greek-style foods including feta cheese, hummus and pita chips, is unveiling a new phase of its popular advertising campaign featuring Yiayia, the brand’s opinionated yet relatable Greek grandmother persona. After the success of last year’s campaign, which saw a double-digit increase in sales while on air, Yiayia returns in […]
Category: Marketing News
Posted in, Beverage News, Marketing News, National
Budweiser Bottle Gets Red, White And Blue Makeover For Summer
For the first time in many years, the iconic Budweiser bottle will see a major makeover—special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20-July 7 to help raise […]
Posted in, Equipment & Technology, Marketing News, National
FMI’s Walsh: ‘Back To The Future’ For Chicago Show In 2014
Though FMI 2012 The Food Retail Show just wrapped up in Dallas, Texas, Food Marketing Institute officials already are preparing for the big show in 2014. Pat Walsh, SVP of industry relations, education and research for FMI, tells The Shelby Report that show will be held at McCormick Place in Chicago. It is scheduled for […]
Posted in, Marketing News, National
Sarasin: Don’t Overlook the Magnitude of Current Trends
by Terrie Ellerbee associate editor Just as it takes two separate eyes looking at an object from their distinct angles to achieve perspective and a sense of depth, the U.S. Grocery Shopper Trends and FMI Speaks: The State of the Food Retail Industry reports each have individual focuses, but put together they create a […]
Posted in, Marketing News, National, Perishables
FMI Establishes Industry Toolkit on Seafood Sourcing
At the FMI2012 Sustainability Solutions Center, the Food Marketing Institute (FMI) released its first Sustainable Seafood Toolkit, a free resource providing food retail answers to the integration and implementation of seafood sustainability procurement policies and procedures. “Selling fresh seafood in grocery stores certainly isn’t a new concept, with more than 92 percent of retailers offering […]
Posted in, Marketing News, Midwest, National
Jurgens: FMI 2012 ‘Phenomenal’
Ric Jurgens, CEO of Iowa-based Hy-Vee until he retires June 1, spoke to The Shelby Report’s Geoff Welch at FMI 2012 The Food Retail Show on May 2. Jurgens, who is past chair of the FMI board of directors, said response to the show has been phenomenal. “As a board member, I’m extremely proud of […]
Posted in, Marketing News, National
Inaugural FMI Foundation Gala Raises $685,000
The Food Marketing Institute (FMI) Foundation hosted its inaugural Industry Leadership Dinner on April 30, raising $685,000 through the support of its food retailer members, suppliers and esteemed industry partners, and embarked on a program to enhance its scope to encompass wellness programs. “FMI Foundation’s renewed energy in pivotal industry areas, such as food safety, […]
Posted in, Marketing News, National
FMI Forms Partnership With TopSource To Provide Procurement Solutions
From FMI Show 2012 The Food Marketing Institute (FMI) has formed a strategic business partnership with TopSource LLC, a sourcing company and wholly owned subsidiary of Topco Associates LLC. FMI and TopSource will work together on program initiatives to help food retailers and wholesalers identify business opportunities and better serve the needs of their customers. […]