According to Harris Poll, 15 brands hold an eight-time consecutive run at the top of the 23rd annual EquiTrend study that measures equity of more than 1,500 brands across 127 categories. Within this list are “mega-brands” that in essence came to define their respective categories, like Coca-Cola, Oreos, Gatorade, Subway Restaurants and Life Savers. All […]
Category: Marketing News
Posted in, Marketing News, National, Perishables
Midan Marketing Maps Out Seven Meat Industry Trends
Midan Marketing has released the first report in “The Consumers’ Case,” the marketer’s ongoing effort to help the meat industry keep its pulse on the ever-changing consumer and meet their needs. From Midan Marketing’s webinar on March 20, seven trends emerged, with corresponding implications for grocers. Non-Existent “Average” Consumer In today’s changing world, there is […]
Posted in, Marketing News, National
Kraft Foods Changing Its Name
The name “Kraft Foods” has been around for decades, but the maker of all sorts of cereals, snacks and other well-known food products says it’s time to go in another direction, starting with a name change, The Atlanta Journal-Constitution reports. Pending shareholder approval, Kraft Foods will become Mondelez International. The company, which is splitting into […]
Posted in, Amazon Fresh, Marketing News, National, Whole Foods
Report: Sam’s Club, Aldi, Publix, H-E-B Have Most Loyal Customers
A new research report published by Temkin Group, “2012 Temkin Loyalty Ratings,” indicates that only seven companies—four of which are grocery retailers—earned “very strong” loyalty ratings: Sam’s Club, Aldi, USAA, Publix, credit unions, Amazon.com, and H-E-B. At the other end of the spectrum, 37 companies earned “very weak” loyalty ratings. The research examines consumer loyalty […]
Posted in, Bonus Content, Marketing News, National
FMI, GMDC Partner on Health and Wellness Conference
Food Marketing Institute (FMI) and Global Market Development Center (GMDC) plans to partner in offering a comprehensive conference in 2013 focused on health, beauty and wellness. The FMI and GMDC event will take place May 31-June 4, 2013, at the JW Marriott Hill Country in San Antonio, Texas. Food retailers and wholesalers, health and beauty […]
Posted in, Marketing News, National
Americans Open To Purchasing Wine From Various Countries
While wine drinking is not linked as closely to American dining and culture as it is with that of some European nations, most Americans buy and drink wine—only 38 percent say they never buy a bottle of wine. And, nearly half of U.S. adults over age 21 say they drink wine several times per month […]
Posted in, Equipment & Technology, Marketing News, National, Suppliers
Packaging & The Environment: Shoppers Say, ‘Please Help Me!’
In the most recent research conducted by Perception Research Services, shoppers demonstrate that they are interested in choosing environmentally friendly packaging. Significantly more shoppers say they would like to choose environmentally friendly packaging compared to 2010 (36 percent vs. 28 percent), with fully half still willing to pay more (despite the economy). This is especially […]
Posted in, Beverage News, Marketing News, National
Study: Consumers Will Pay More For A ‘Made In The U.S.A’ Label
New research published in the Journal of International Marketing shows that consumers are willing to pay a premium for products made in countries with favorable reputations. “Our findings show that consumers not only prefer and assign a higher value to branded products from a country of origin with a favorable country image but also are […]