While wine drinking is not linked as closely to American dining and culture as it is with that of some European nations, most Americans buy and drink wine—only 38 percent say they never buy a bottle of wine. And, nearly half of U.S. adults over age 21 say they drink wine several times per month […]
Category: Marketing News
Posted in, Equipment & Technology, Marketing News, National, Suppliers
Packaging & The Environment: Shoppers Say, ‘Please Help Me!’
In the most recent research conducted by Perception Research Services, shoppers demonstrate that they are interested in choosing environmentally friendly packaging. Significantly more shoppers say they would like to choose environmentally friendly packaging compared to 2010 (36 percent vs. 28 percent), with fully half still willing to pay more (despite the economy). This is especially […]
Posted in, Beverage News, Marketing News, National
Study: Consumers Will Pay More For A ‘Made In The U.S.A’ Label
New research published in the Journal of International Marketing shows that consumers are willing to pay a premium for products made in countries with favorable reputations. “Our findings show that consumers not only prefer and assign a higher value to branded products from a country of origin with a favorable country image but also are […]
Posted in, Marketing News, West
Integrated Cinco De Mayo Program Kicks Off California Avocado Season
With 81 million pounds of avocados forecast to be consumed for Cinco de Mayo festivities, the event is shaping up to move even more fruit than February’s “Big Game.” The California Avocado Commission (CAC) plans to kick off its spring-through-early-fall season with a strong Cinco de Mayo program that integrates consumer advertising, public relations outreach, […]
Posted in, Marketing News, West
Pear Bureau Northwest Holds Seasonal Display Contest
Reminding retailers and consumers alike that pears are a fresh choice during the winter months, Pear Bureau Northwest is holding a nationwide display contest to encourage retailers to creatively promote U.S.A.Pears. Independent retailers participating in the Winter Festival Display Contest will maintain a winter-themed pear display in their stores for a minimum of two weeks […]
Posted in, Marketing News, Southwest
ConAgra Foods Awards MarketVision Hispanic Marketing Contract
ConAgra Foods has awarded its Hispanic shopper marketing and consumer promotions contract to San Antonio, Texas, marketing agency MarketVision, the San Antonio Business Journal reports. MarketVision will be involved in all marketing efforts for Hispanic-focused ConAgra products from strategy to execution. ConAgra selected the firm following a competitive request for proposals. “ConAgra Foods understands the […]
Posted in, Marketing News, Midwest, Southeast
Chiquita Replaces CFO, Posts $16M Loss In 4Q
Chiquita Brands International Inc., which is moving its headquarters to Charlotte, N.C., from Cincinnati, Ohio, says Brian Kocher will replace Michael Sims as the company’s CFO. The Charlotte Business Journal reports that Sims is leaving Chiquita this month to become CFO of AdvancePierre, a Cincinnati-based producer of cooked protein and sandwich products. Chiquita is promoting […]
Posted in, Marketing News, West
P&G Pledges Support to Women Athletes at Sports Conference
On the occasion of the fifth annual Women in Sports Conference, Procter & Gamble (P&G) demonstrated its commitment to women athletes by announcing its strong support of female competitors, who will make up one half of the company’s sponsored athletes in the upcoming London 2012 Olympic Games. In 2010, P&G and the International Olympic Committee […]