Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has released its fall 2011 “The Why? Behind...
Marketing News
General Mills, via its Pillsbury Crescents brand, is integrating Shazam for TV to reach busy millennial moms instantly in a first-in-ad category campaign. The company is...
In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as...
Duracell and Chris Daughtry are teaming up for a Holiday Insurance Program featuring unique content on Facebook.com/Duracell, advice from toy experts, free hourly...
During the month of November, shoppers at any Safeway Inc. Division store who purchase a participating Smithfield product using their in-store Club Card will be eligible...
Hyperlocal merchandising strategy is beginning to pay off by Terrie Ellerbee/associate editor Minneapolis-based Supervalu Inc. has been focusing on merchandising...
Comp Sales decrease 1.3 percent as Michigan jobless rate rises by Terrie Ellerbee/associate editor Spartan Stores reported a nearly 3 percent increase in net sales in...
Year-end rebate also a record, $151.6 million paid to members Associated Wholesale Grocers Inc. (AWG) of Kansas City, Kan., achieved record sales of $7.25 billion in...
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