Giumarra Nogales will begin spring Nature’s Partner melon shipments at the end of March and will offer seedless watermelon grown in Mexico featuring Sesame Street “eat brighter!” artwork. The watermelon program is designed to get children and their families excited about eating watermelon, a fruit high in vitamins C and A. Each individual watermelon will […]
Category: Marketing News
Posted in, Marketing News, Merchandising News, National, Online Grocery Technology
Aptaris, Accelitec Partner To Bring Enterprise Marketing And Promotions Management To POS
Aptaris, an enterprise marketing and promotions management provider, and Accelitec, a provider of cloud-based digital and mobile marketing solutions, are partnering to deliver services that provide marketers with greater ability to identify consumer behavior and act on opportunities to drive profitability. The arrangement will allow marketers and merchandisers to use Aptaris’ enterprise marketing and promotions […]
Posted in, Marketing News, National, Store News
Debunking Myth Of ‘Typical’ Hispanic Food Shopper Key To Market Growth For Grocers
While Hispanic food shoppers offer a rich opportunity for food marketers and retailers, they also present a potentially bewildering set of challenges. As highlighted in the “Hispanic Food Shoppers in the U.S.” report from market research publisher Packaged Facts, the in-store behavior of Hispanic food shoppers is the product of a complex interplay among a […]
Posted in, Grocery Industry, Independent Store News, Marketing News, Southwest
Homeland Announces Winner Of 14-Week Get Healthy Challenge
Twenty-year-old William White of Oklahoma City, Oklahoma, was awarded $5,000 on Jan. 31 for his weight loss efforts in the Homeland Grocery Stores‘ second annual Get Healthy Challenge. White lost a total of 83 pounds throughout the 14-week challenge. Collectively, 12 contestants finished the program and lost 363 pounds and 264 inches. The contestants also […]
Posted in, International Foods, Marketing News, National, Produce News
Frieda’s: Asian Food Trend Can Be Boon For Biz As Chinese New Year Holiday Approaches
Authentic Asian flavors are among the top food trends of 2015, and there’s no better time to introduce Asian specialties to shoppers and diners than during the Chinese New Year celebration. That’s according to Los Alamitos, California-based Frieda’s Specialty Produce, which says it is offering retailers a number of Asian specialities to help businesses boost sales […]
Posted in, Grocery Industry, Marketing News, Midwest, National
Conference Has Helped Students Become ‘Industry Ready’ For 50 Years
Celebrating its 50th annual Food Marketing Conference, Western Michigan University (WMU) continues to make an impact in retail through its graduates who help build the consumer loyalty that retailers strive for each day. Retail is one of the most exciting and challenging areas in today’s marketplace. Providing the intersection between product and consumer, successful innovation […]
Posted in, Executive News, Marketing News, National
Aptaris Taps William Gilmour As CFO
Aptaris, a leading provider of enterprise marketing and promotions management solutions, has appointed William Gilmour as CFO. Gilmour brings more than 20 years of finance leadership in the software industry. “Business agility is a priority for us and our clients,” said Tom O’Reilly, CEO of Aptaris. “Bill’s addition to the executive team will ensure we […]
Posted in, Dairy News, Marketing News, Midwest, National, Perishables
Kirk Scott Joins WMMB As Director Of Retail Programs
The Wisconsin Milk Marketing Board (WMMB) has named Kirk Scott as its director of retail programs. He will manage and implement the organization’s retail cheese and dairy programs. Scott joins WMMB with nearly 25 years of experience in consumer insights, marketing and brand management, most recently serving as director of retail marketing at Grande Cheese […]