Category: Marketing News
Posted in, Grocery Industry, Marketing News, Midwest, National

Conference Has Helped Students Become ‘Industry Ready’ For 50 Years

by Shelby Team

Celebrating its 50th annual Food Marketing Conference, Western Michigan University (WMU) continues to make an impact in retail through its graduates who help build the consumer loyalty that retailers strive for each day. Retail is one of the most exciting and challenging areas in today’s marketplace. Providing the intersection between product and consumer, successful innovation […]

Posted in, Executive News, Marketing News, National

Aptaris Taps William Gilmour As CFO

by Shelby Team

Aptaris, a leading provider of enterprise marketing and promotions management solutions, has appointed William Gilmour as CFO. Gilmour brings more than 20 years of finance leadership in the software industry. “Business agility is a priority for us and our clients,” said Tom O’Reilly, CEO of Aptaris. “Bill’s addition to the executive team will ensure we […]

Posted in, Dairy News, Marketing News, Midwest, National, Perishables

Kirk Scott Joins WMMB As Director Of Retail Programs

by Shelby Team

The Wisconsin Milk Marketing Board (WMMB) has named Kirk Scott as its director of retail programs. He will manage and implement the organization’s retail cheese and dairy programs. Scott joins WMMB with nearly 25 years of experience in consumer insights, marketing and brand management, most recently serving as director of retail marketing at Grande Cheese […]

Posted in, Beverage News, Marketing News, National

Anheuser-Busch Super Bowl XLIX Ads To Spotlight Budweiser, Bud Light

by Shelby Team

As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch will feature three ads spotlighting two marquee brands—Budweiser and Bud Light—during the NBC broadcast on Sunday, Feb. 1. “The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn […]

Posted in, Marketing News, National, New Products

Dannon Drops Stamos For NFLer With New Yogurt Rollout

by Shelby Team

Dannon has dumped actor John Stamos, who’s been the face of Oikos for the past three years, for Carolina Panthers quarterback Cam Newton. Newton is promoting what the company calls a “first-of-its-kind” yogurt—new Oikos Triple Zero, which packs 15g of protein with zero added sugar, zero artificial sweeteners and zero fat. Additionally, the brand has […]

Posted in, Center Store, Marketing News, National, Southwest

Voting Under Way For Consumer-Made Doritos Commercials

by Shelby Team

PepsiCo’s Doritos brand today listed the 10 finalists in its “Crash the Super Bowl” contest who are competing for coveted Super Bowl XLIX airtime and a shot at a $1 million grand prize and Universal Pictures dream job. Selected from nearly 4,900 submissions representing 29 countries around the world, these 10 finalist ads include a […]

Posted in, Deli News, Marketing News, Midwest, National

Top Cheese Trends For The New Year

by Shelby Team

The growth of online shopping, snacking, bold flavors, pairings, convenience foods and an ongoing trend of consumers choosing natural, artisan foods will impact the ways Americans eat cheese in 2015, according to Madison-based Wisconsin Milk Marketing Board. With American cheese consumption increasing 42 percent over the last 25 years, according to USDA figures, there’s no […]