Five years from now, U.S. marketers and retailers will be dealing with a very different consumer. On average, household heads will be older, less likely to be non-Hispanic white and more likely to be women. The average consumer—except for those in multicultural population groups—will be living in a smaller household and will be much more […]
Category: Marketing News
Posted in, Marketing News, National, Produce News
Domex Superfresh Growers Kicks Off Apple Season With Social Media Promo
Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, says it continues to provide retailers with innovative tools to connect with consumers with the relaunch of its social media promotion called “Your Awesome Apple Recipe Sweepstakes,” and with a new offering of apple related social media […]
Posted in, Independent Store News, Marketing News, National, Store News
Supervalu Names 2015 Master Marketer Winners
With 4,300 attendees representing 1,800 retail stores and more than 330 vendors, Supervalu hosted its second annual National Expo Aug. 11-13. The company also named the winners of its 2015 Master Marketer Competition during an awards ceremony Aug. 12 at the RiverCentre in St. Paul, Minnesota. The annual competition recognizes and celebrates the top marketing […]
Posted in, Amazon Fresh, Center Store, Marketing News, National, Whole Foods
GMDC Celebration Of Its 45th Gets Under Way
Aug. 1 marked the official 45th anniversary of the Global Market Development Center (GMDC). The official celebration will take place at GMDC’s 2015 Health Beauty Wellness Conference taking place Oct. 1-5 in Phoenix, Arizona. As part of the runup to the celebration, GMDC shared some information from “The Evolution of Retail: Reinventing the Customer Experience,” […]
Posted in, Marketing News, National, Women In The News
Free WISE Webinar To Cover Managing A Multi-Generational Workforce
Women Impacting Storebrand Excellence (WISE) will present the webinar “Write Me, Call Me, Email Me, Text Me!: Managing & Motivating a Multi-Generational Workforce” on Wednesday, Sept. 16, 12-1 p.m. Registration is complimentary. The webinar will focus on how to connect with and engage a multi-generational workforce, including how to foster mentorship and relationships among the […]
Posted in, Marketing News, National, Online Grocery Technology
Study: Mobile Technology Use Among Shoppers Rises As Retail Habits Change
Consumer financial services company Synchrony Financial has released findings from its 2015 Digital Study that further confirm the importance of a comprehensive mobile strategy for retailers to effectively engage shoppers and enhance the customer experience. The survey, conducted in March and April with nearly 7,000 Synchrony Bank cardholders and random shoppers nationwide, gathered insights on […]
Posted in, Center Store, Marketing News, National, New Products
Lean Cuisine Brand Gets A Makeover
The Lean Cuisine brand says it is reintroducing itself as a modern eating brand and ally for women’s wellness. No longer focused on diet, the Lean Cuisine brand relied on insights from hundreds of women as it evolved to reflect a shift in the way Americans—primarily women—are eating and shopping. Women want chef-inspired, ethnic dishes […]
Posted in, Marketing News, Midwest, National, Perishables, Suppliers
Photo Bomb Promotion Celebrates 10th National Bomb Pop Day
In honor of the 10th anniversary of National Bomb Pop Day, the iconic red, white and blue frozen ice pop is giving consumers the opportunity to win with the first ever Photo Bomb Pop (a.k.a. #PhotoBombPop) promotion. From June 25—which was National Bomb Pop Day—through July 9, consumers can submit their original photo bomb featuring a […]