C.A. Fortune, a consumer products sales and marketing agency based in Chicago, is continuing to grow and expand its national services. Effective Sept. 1, the firm will open a Bentonville, Arkansas, office, just a few blocks from Walmart’s corporate headquarters, dedicated to serving more than 5,000 Walmart retail units nationwide. The new C.A. Fortune office […]
Category: Marketing News
Posted inMarketing News, C-Store News, Grocery News, Home Page Latest News, Midwest, Store News
Wex, Kum & Go Renew Fuel Card Program Partnership
Wex has renewed its agreement with Kum & Go to operate and market the company’s commercial fuel card program. Under terms of the contract, the companies will continue to collaborate to increase sales and marketing resources that further drive Kum & Go’s retail business growth. Wex manages private label and universal fleet cards for Kum […]
Posted inOnline Grocery Technology, Amazon Fresh, Grocery Industry, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Store News, Suppliers, Whole Foods, Wholesaler/Distributor News
Affiliated Foods Adopts BRdata Cloud To Track Scan-Based Promotions
BRdata Cloud recently debuted two new offerings focused on increasing efficiencies between retailers, wholesalers and vendors: Scan Promotion Tracking and Cloud Vendor Portal. Through Scan Promotion Tracking, BRdata Cloud processes stores’ transaction log data to track the number of times promotional items were purchased. Then, at the end of the promotion, BRdata Cloud generates invoices […]
Posted inExecutive News, Grocery News, Home Page Latest News, Marketing News, National
Former C&S Wholesale Exec Joins Acosta As President, CEO
Acosta, a full-service sales and marketing agency in the consumer packaged goods industry, has appointed Alejandro Rodriguez Bas as president and CEO effective immediately. With experience at both CPG companies and retailers, Rodriguez Bas brings a “unique blend of strong strategic and operational expertise, having successfully launched new categories, refined go-to-market models and optimized sales strategies,” […]
Posted inOnline Grocery Technology, Association News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National
Retailers Overlooking Weapon In Battle Against Industry Disruption
Rather than concede general merchandise sales to new and disruptive competition, brick-and-mortar retailers are seeking creative ways to maintain their share of this critical and high-margin category. This is one of the conclusions contained in the “General Merchandise Benchmarking Report,” an annual industry report recently released by the Global Market Development Center (GMDC) in partnership with A.T. Kearney. The […]
Posted inOnline Grocery Technology, C-Store News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Southeast, Store News
Minit Mart Launches GoGo Rewards Loyalty Program
C-store chain Minit Mart has launched a new benefits and rewards program for customers called GoGo Rewards. This loyalty program will let members earn or redeem points for store merchandise in almost 300 Minit Mart stores. Members also will be eligible for a range of offers and participation in a sweepstakes. “As we’ve grown the […]
Posted inExecutive News, Center Store, Grocery News, Home Page Latest News, Marketing News, National, Suppliers
Campbell Names Palmieri VP And CMO Of U.S. Meals And Beverages
Campbell Soup Co. has appointed Diego Palmieri to the role of VP and chief marketing officer, U.S. meals and beverages, effective July 18. Palmieri will report to Roberto Leopardi, president, meals and beverages. As CMO, Palmieri will be responsible for all aspects of marketing and consumer connection in the U.S. across the division’s portfolio of brands, which […]
Posted inOnline Grocery Technology, Amazon Fresh, Bonus Content, Grocery Industry, Grocery News, Guest Contributors, Home Page Latest News, Marketing News, National, Whole Foods
AI-Enabled Personalized Marketing Will Drive FMCG Forward
By Mike Bristol/VP Personalized Marketing, Symphony RetailAI Sometimes, the world seems to just turn too quickly; work projects kick into overdrive, kids’ schedules get too hectic, and even taking the time to pick out a somewhat healthy meal at the grocery store seems like a daunting task. As both consumers and busy, complex people, many […]