Smart & Final is now the official grocery partner of the Los Angeles Dodgers as part of a multi-year partnership that celebrates food, community and America’s pastime. “The Dodgers are beloved in Los Angeles, the city where Smart & Final opened its first store 147 years ago, and our shared history here and values around community […]
Category: Marketing News
Posted inOnline Grocery Technology, Corporate Store News, Equipment & Technology, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Store News, West
Food 4 Less Brings Blockchain To Shoppers With New Soccer Promo
Food 4 Less, a banner of The Kroger Co., has partnered with Greenfence Consumer to deliver a gamified experience and exclusive collectible content to Los Angeles Football Club (LAFC) fans, leveraging blockchain technology and GFT Authentic Digital Collectibles. Food 4 Less is supporting the blockchain-based promotion through in-store, digital and blockchain marketing tactics to enable […]
Posted inDairy News, Bonus Content, Grocery Industry, Grocery News, Guest Contributors, Home Page Latest News, International Foods, Marketing News, Merchandising News, National
Sorensen: Connecting With Hispanic Shoppers
by Cindy Sorensen/Founder and CEO of The Grocery Group The Hispanic population represents the fastest-growing ethnic group in the U.S. In fact, by 2020, Hispanics will be the largest ethnic group. They currently represent 17 percent of the population and will grow to be 29 percent by 2050. This growth will occur in all regions […]
Posted inMeat/Seafood/Poultry, Association News, Grocery News, Home Page Latest News, Marketing News, National
National Pork Board Offers Back-To-School Recipes From Latino Influencers
The back-to-school season is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to develop “healthy, savory meals for everyday eating.” “Back to school is a special time for the entire […]
Posted inHarps Food Stores, Bakery News, Deli News, Executive News, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Southwest, Store News, Women In The News
Harps Appoints New Bakery Director And Advertising Manager
Springdale, Arkansas-based Harps Food Stores Inc. recently made two new leadership appointments. Hydie Hale has been named director of all bakery and deli operations, and Sarah Thacker has been named advertising manager. Hale, a native of Fort Smith, attended Westark (now University of Arkansas Fort Smith). In 1997, while a student at the college, Hale […]
Posted inFestival Foods, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Midwest, Store News
Festival Foods Celebrates Family Meals Month With Video Series
Festival Foods is recognizing Family Meals Month this September with a variety of programs, insights and recipe ideas to help bring families together at meal time. This year’s campaign features some of Festival Foods’ “little guests” in a YouTube mini-series that’s focused on food, family meals and fun. On camera, children will be doing everything […]
Posted inRaley's, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Online Grocery Technology, Store News, West
Raley’s Promotes Online Shopping With New Video Campaign
Raley’s has launched a new video campaign promoting its online shopping service, developed with “an understanding of how Raley’s shoppers and non-shoppers use online shopping,” the company says. The grocer conducted a series of focus groups and online surveys to understand what customers want from their online grocery experience. The retailer found that convenience is […]
Posted inGrocery News, Corporate Store News, Executive News, Home Page Latest News, Marketing News, Midwest, Private Label Brands, Store News
Kroger Names Phipps VP Of Branding, Marketing, Our Brands
The Kroger Co. has named Gil Phipps, currently VP of Our Brands, to VP of branding, marketing and Our Brands, effective Aug. 15. Phipps joined the company in 2012 and led the transformation of Our Brands by evolving existing brands and introducing new brands that resonate with customers, says Kroger. “Through elevating recipes and product formulations, inserting personality into […]