The Wonderful Co.’s new produce item, Wonderful Seedless Lemons, will debut this fall. Los Angeles-based Wonderful Co. owns the exclusive rights to the naturally seedless non-GMO Project Verified lemon variety. “As the leading grower, shipper, packer and distributor of citrus in North America, Wonderful is uniquely positioned to offer this new and innovative variety of […]
Category: Marketing News
NGA Now Accepting Creative Choice Award Entries
The National Grocers Association (NGA) is requesting entries for the annual Creative Choice Awards to recognize the best marketing and merchandising initiatives in the independent grocery industry. Creative Choice award winners will be honored at The NGA Show, Feb. 23-26, 2020, in San Diego. The Creative Choice Awards are sponsored by Kellogg’s and Unilever and […]
Freshpet Says It Is Growing Along With Fresh Pet Food Category
Freshpet Inc., a Secaucus, New Jersey-based maker of fresh food for pets, says it has doubled in business in the last three years. As the pet food category overall has seen steady declines, the fresh pet food category has grown by 30 percent in the last year. Freshpet says it is currently on pace to […]
Zespri Marketing Campaign Encourages Purchase Of SunGold Kiwifruit
Zespri has launched its “Let Your Taste Wander” consumer campaign, driving shoppers to stores looking for SunGold Kiwifruit. Getting consumers into retail stores is half the battle, but once in the store, it is imperative that consumers can find the kiwifruit. “Lack of visibility in the store is the biggest barrier to buying kiwi,” said […]
Borden’s Elsie Steps Back Into Spotlight With New Look
Borden, founded more than a century and a half ago, has re-emerged with new ownership, leadership, a focus on its people and an optimistic vision. At the center of the revival is Elsie, Borden’s “spokescow,” who has been given a more modern look. First introduced by Borden in 1936, Elsie is one of America’s best-known […]
Lala Yogurt Smoothie Featured On Ellentube As Healthy Snack
Dallas-based Lala U.S. recently was featured on season three of Ellentube’s original series, “Momsplaining.” The series reveals the challenges of motherhood, offering tips and tricks on how to navigate parenting in today’s fast-paced culture. Lala Yogurt Smoothie with Probiotics is featured in episodes two and three as a healthy and convenient snack option. “Lala aims […]
People To Watch: Harps’ Sarah Thacker
The Shelby Report and The Grocery Group have introduced a new series entitled People to Watch that focuses on current and future leadership in the grocery industry. In this third installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Sarah Thacker, advertising manager for Harps Food Stores. Sorensen’s questions are in bold. Tell […]
Americans Trying Cannabis, Hemp To Reduce Use Of Rx Painkillers
New research from Radius Global Market Research has found that American adults are consuming cannabis and hemp products to reduce use of prescription painkillers. According to Radius’ “Cannabis and Hemp Trends Report,” more than 44 million adults aged 55 and older used cannabis for pain management in 2018. The study, which surveyed more than 2,000 […]
