by Terry Soto/multicultural marketing expert I’m often asked how retailers can avoid stereotyping or generalizing when attempting to attract sales from multicultural shoppers given how diverse even one nationality, dialect or cultural background can be. It starts with some common sense. Say you want to attract sales among Hispanic shoppers. The first step should always […]
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Posted inYear In Review - 2020, Home Page Slider, Independent Store News, International Foods, Nonfood Items, West
WEST: Cardenas Markets Foundation Launches New Scholarship Program
With the support of Cardenas Markets, the Cardenas Markets Foundation is launching a new scholarship program intended to support students in California (Inland Empire, Imperial Valley and Bay Area), Arizona (Phoenix and Tucson) and Nevada (Las Vegas). Specifically, they will be granting a total of 59 scholarships—one $2,000 award per each of the stores they […]
Posted inAssociation News, Executive News, Home Page Slider, Nonfood Items, Northeast
Saker ShopRites Founder Completes Term As NJFC Chair
Richard Saker still carries strong memories of when the New Jersey Food Council (NJFC) was founded 51 years ago in his parents’ living room in Freehold. His father, Joseph J. Saker, founder and chairman of Saker ShopRites, was one of the state’s preeminent leaders in the food industry. With others, the senior Saker created the […]
Posted inDairy News, Association News, Home Page Slider, Marketing News, Packaging News, Perishables, Suppliers, West
Darigold Expanding Fit Milk Facility In Boise, ID
Darigold Inc. will invest $67 million in its Boise, Idaho, facility this year, a move that will allow it to support the growth of its Fit milk. Over the past six months, Darigold reported, consumer demand for Fit, which was launched in the Pacific Northwest market last year, has doubled in sales and distribution. Headquartered […]
Posted inAssociation News, Home Page Slider, National, Perishables, Produce News
2020 United Fresh Innovation Awards Application Period Now Open
United Fresh has opened the application period for the 2020 United Fresh Innovation Awards. Companies are encouraged to nominate their products and solutions in seven categories for the winning title, which will be announced at the United Fresh 2020 Convention & Expo, June 16-19 in San Diego. “The pace of innovation in the fresh produce […]
Posted inProduce News, Executive News, Home Page Slider, Marketing News, Midwest
Golden Sun Marketing Welcomes Two New Team Members
Mound, Minnesota-based Golden Sun Marketing has hired two experienced professionals—Tim Rogers and Jason Fuller. Rogers joined the team as business development manager at the beginning of January. Fuller joined as VP, effective Feb. 1. Rogers joins Golden Sun Marketing from The Fresh Market, a specialty grocer in the southeast. “Tim’s deep understanding of both procurement […]
Posted inHealth & Wellness, Home Page Slider, Marketing News, Snacks Brands, Suppliers
Crispy Green Hires Torres As New Regional Sales Manager
Fairfield, New Jersey-based Crispy Green has hired Janet Torres as regional sales manager to strengthen its key accounts and regional sales to meet its aggressive growth plan for 2020 and beyond. Torres brings a wealth of knowledge and experience to this role and will be a solid asset to the team, the company says. In addition […]
Posted inHome Page Slider, C-Store News, Marketing News, Northeast
Verc Enterprises Presents $500 Grant To Fitchburg High School
Verc Enterprises, a convenience store and Mobil/Gulf/Irving gasoline operator with locations throughout Eastern Massachusetts and New Hampshire and owner of Mayflower Provisions in Plymouth, Massachusetts, recently presented Fitchburg High School with a check for $500, a grant made possible through the ExxonMobil Educational Alliance Program. Funded by the ExxonMobil Corp. and Global Partners LP, the […]