The United Fresh Produce Association has promoted several staff members in order to create what it calls strong team alignment to enhance service to members. Victoria Backer is promoted to EVP of the association, with a mandate to lead the association in all aspects of organizational development, management and operations. Backer will have several key […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Posted in, Marketing News, Merchandising News, National, Perishables, Produce News
NatureSweet Tomatoes Partners With Susan G. Komen For Third Year
To show support for Breast Cancer Awareness Month, NatureSweet Tomatoes is continuing its partnership with Susan G. Komen and the fight to end breast cancer. NatureSweet will feature limited edition pink packaging nationwide through October 31 and will donate $100,000 regardless of sales. The in-store pink packaging and promotional materials will be featured on NatureSweet SunBursts […]
Posted in, Marketing News, National, Produce News
Sun-Maid Raisins, Chiquita Banana Bread Mix Launch ‘Sweeter-Together’ Campaign
Sun-Maid Raisins and Concord Foods are partnering on a new promotion, Sweeter Together, for the holidays. Through December, a range of recipes featuring Sun-Maid Raisins and Chiquita Banana Bread Mix will be available to consumers online at Sweeter-Together.com. In addition, instant redeemable coupons (IRC) for $0.55 off the purchase of Sun-Maid Raisins (12-oz. or larger) […]