Domex Superfresh Growers of Yakima, Washington, says it is looking forward to a “sweet” Washington State apricot crop this season—as weather has been ideal for growing the tree-ripened fruit in the premiere growing regions of Central Washington. This vintage crop should provide above-average sizing and flavor. The industry estimates approximately 8,000 tons, which is an […]
Category: Produce News
Posted in, National, Produce News, West
Setton Farms Becomes Official Sponsor Of Upcoming Produce For Kids Campaign
Setton Pistachio of Terra Bella Inc.—the nation’s second largest pistachio processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley—is now the official sponsor of the upcoming Acme Markets and Produce for Kids campaign. The promotion will help raise funds for Philabundance, the largest hunger relief organization in the Delaware Valley, […]
Posted in, Marketing News, National, Produce News, Southwest
Avocados From Mexico Launches Ultimate Mexican Fiesta
Avocados from Mexico, the No. 1-selling avocado in the U.S., has partnered with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta. The campaign is designed to encourage consumers to keep the fiesta going through Cinco de Mayo. The consumer contest will run from April 1-May 15. Consumers can enter to win […]
Posted in, C-Store News, National, Produce News
New Resource Builds The Business Case For Produce Sales At C-Stores
A primer to help convenience stores sell more produce was published Monday by the National Association of Convenience Stores (NACS) and the United Fresh Produce Association. “Building the Business Case for Produce Sales at Convenience Stores” combines analysis of industry and consumer trends with practical ideas to develop an enhanced produce offering in stores. The […]
Posted in, Marketing News, National, Produce News
Giumarra’s Spring Watermelons To Feature ‘Eat Brighter!’ Label
Giumarra Nogales will begin spring Nature’s Partner melon shipments at the end of March and will offer seedless watermelon grown in Mexico featuring Sesame Street “eat brighter!” artwork. The watermelon program is designed to get children and their families excited about eating watermelon, a fruit high in vitamins C and A. Each individual watermelon will […]
Posted in, Executive News, Produce News, West
Tim Spann Returns To California Avocado Commission
California avocado season is getting under way, and the California Avocado Commission (CAC) has updated its production forecast to 327 million pounds for its fiscal year 2014-15. CAC also says that Dr. Timothy Spann has returned to the commission staff and now serves as research program director. Spann, who has a Ph.D. in plant biology […]
Posted in, Produce News, Suppliers, West
Giumarra Introduces Exclusive ‘DulceVida’ Line Of Flavorful Stone Fruit Varieties
Giumarra has announced its first year of limited commercial production for its exclusive, extra sweet Nature’s Partner DulceVida line of red apricots and white, black and yellow nectarines. “We chose the name DulceVida because it translates to ‘Sweet Life’ and emphasizes the fruit’s combination of superb flavor and European origin, expressing a one-of-a-kind eating experience […]
Posted in, Equipment & Technology, National, Produce News
RedLine Solutions To Host Second Installment Of ‘Traceability For Dummies’ Webinar
RedLine Solutions, a leader in produce traceability and inventory solutions, will host the second part of its “Traceability For Dummies” webinar series titled “The New Era of Traceability Part 2: The Produce Traceability Model” at 2 p.m. (ET) Feb. 25. The webinar will focus on the accelerating evolution of produce traceability, including how automated traceability systems […]