Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, is expanding on the success of its “Sweeten Up Your Summer” #EatCherries social promotion with the addition of more consumer-focused cherry content that will be made available to retail partners. During the 2014 cherry season Domex Superfresh […]
Category: Produce News
SEPC’s Southern Innovations Symposium To Debut Bright Ideas Platform
Southern Innovations Symposium, the newly named Southeast Produce Council (SEPC) Fall Conference, will be held Sept. 17-19 at the Wild Dunes Resort in Charleston, South Carolina. New to the conference this year is the Southern Innovations Bright Ideas Platform, a mini trade show featuring new and innovative ideas in produce. The Bright Ideas Platform will be […]
Next Level Fresh Launches Single-Serve, Whole Ear Of Corn
Next Level Fresh LLC is open for business with category growth strategies that result in new meal and snack solutions designed to appeal to the massive 40-and-under shopper demographic. Fresh Life Harvest Whole Ear Gourmet Sweet Corn, developed by Next Level Fresh’s managing partner, Daniel Whittles, is one of the company’s initial products. This product […]
Superfresh Apricots Are Two Weeks Early This Season
Domex Superfresh Growers of Yakima, Washington, says it is looking forward to a “sweet” Washington State apricot crop this season—as weather has been ideal for growing the tree-ripened fruit in the premiere growing regions of Central Washington. This vintage crop should provide above-average sizing and flavor. The industry estimates approximately 8,000 tons, which is an […]
Setton Farms Becomes Official Sponsor Of Upcoming Produce For Kids Campaign
Setton Pistachio of Terra Bella Inc.—the nation’s second largest pistachio processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley—is now the official sponsor of the upcoming Acme Markets and Produce for Kids campaign. The promotion will help raise funds for Philabundance, the largest hunger relief organization in the Delaware Valley, […]
Avocados From Mexico Launches Ultimate Mexican Fiesta
Avocados from Mexico, the No. 1-selling avocado in the U.S., has partnered with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta. The campaign is designed to encourage consumers to keep the fiesta going through Cinco de Mayo. The consumer contest will run from April 1-May 15. Consumers can enter to win […]
New Resource Builds The Business Case For Produce Sales At C-Stores
A primer to help convenience stores sell more produce was published Monday by the National Association of Convenience Stores (NACS) and the United Fresh Produce Association. “Building the Business Case for Produce Sales at Convenience Stores” combines analysis of industry and consumer trends with practical ideas to develop an enhanced produce offering in stores. The […]
Giumarra’s Spring Watermelons To Feature ‘Eat Brighter!’ Label
Giumarra Nogales will begin spring Nature’s Partner melon shipments at the end of March and will offer seedless watermelon grown in Mexico featuring Sesame Street “eat brighter!” artwork. The watermelon program is designed to get children and their families excited about eating watermelon, a fruit high in vitamins C and A. Each individual watermelon will […]
