North Coast, a trusted name in premium apple products for over a century, is proud to unveil a bold new look for its lineup of organic apple juices, applesauce, and apple cider vinegar. While the packaging is new, what’s inside remains the same: the fresh, clean, and pure taste of whole organic apples. With this […]
Category: Produce News
Posted inProduce News, Association News, National, News
IFPA To Unveil Public Policy Agenda At Washington Conference
As policymakers and industry leaders prepare to gather June 9-11 for The Washington Conference in Washington D.C., the International Fresh Produce Association (IFPA) is setting the stage for critical policy discussions impacting the fresh produce and floral industries. With a focus on labor, food safety, nutrition, trade and the Farm Bill, IFPA leads advocacy efforts to […]
Posted inProduce News, Association News, News, Southeast
SEPC Seeks Nominations For The Unseen Hero Award
The Southeast Produce Council (SEPC) is accepting nominations for The Unseen Hero Award, a special recognition honoring those who work behind the scenes to keep the produce industry moving forward. Whether in growing, shipping, packing, retail or foodservice, these unsung heroes make a lasting impact without seeking the spotlight. Award criteria Nominees should exemplify: Dedication […]
Posted inProduce News, Association News, National, News
IFPA Encourages Science-Based Standards To National Organic Standards Board
The International Fresh Produce Association (IFPA) has submitted comments to the National Organic Standards Board highlighting priority issues for the organic fresh produce sector. The comments were in response to a feedback request from NOSB’s Spring 2025 Work Agenda. Developed in consultation with the association’s organics committee, the comments emphasize the need for practical, science-based […]
Posted inProduce News, News, Stater Bros. Markets, West
Stater Bros. Markets Expands Partnership With IFCO
Stater Bros. Markets, the largest privately-owned supermarket chain in Southern California, has expanded its long-term partnership with IFCO, a global leader in reusable packaging solutions for fresh food. As part of the multi-year agreement, Stater Bros. will broaden its use of IFCO reusable packaging containers (RPCs) across a wider range of fresh fruits and vegetables. […]
Posted inProduce News, Market Profile, News, Southeast
Florida’s Watermelon Heartland Prepping For Start Of Sweet Season
Florida, particularly Central Florida, is a major watermelon-producing region, providing the sweet summer fruit to grocers across the Southeast and beyond. The Shelby Report of the Southeast recently visited with Lee Wroten, VP of Lakeland, Florida-based Global Produce Sales, to learn more about what makes this growing region special and how this year’s crop is […]
Posted inProduce News, Packaging News, Southeast
Fresh Express Introduces Refreshed Brand Identity, Redesigned Packaging
Orlando, Florida-based Fresh Express is introducing a refreshed brand identity with a modernized logo, redesigned packaging and a focus on fresh quality, taste and health. The updated visual identity will begin appearing on shelves nationwide starting May 9, with additional activations to follow as part of the broader “Express Yourself” campaign, which launched in April. […]
Posted inProduce News, West
Superfresh Growers Highlights Orchard Buddies During Earth Month
In late 2024, Superfresh Growers launched a new organic packaging line to attract families, find homes for smaller apples and share its passion for sustainable farming. As Earth Day approaches, the company is taking the time to highlight its new product. “We had a mission to make organic apples more appealing to children. We realized […]