Los Angeles-based Wonderful Halos welcomes its 2020 crop season with a new integrated marketing campaign that draws upon Halos’ consistent quality and sweet taste. The brand’s marketing plans include a regionally geo-targeted social media campaign, new point-of-sale (POS) bin bases and a robust PR program. Driven by extensive consumer taste research, the new campaign is […]
Category: Produce News
Posted inProduce News, Home Page Slider, National, Shelby Exclusives
Profile: Meet Alexandra Rae Danell With Country Sweet Produce
The Shelby Report and The Grocery Group together present this series, People to Watch, to focus on current and future leadership in the grocery industry. In this installment, Grocery Group Founder and CEO Cindy Sorensen interviews Alexandra Rae Danell, marketing manager with Country Sweet Produce. Tell me a little bit about you and what you […]
Posted inProduce News, Home Page Slider, West
Pom Wonderful Launches Digital Marketing Campaign For Pom Poms
Los Angeles-based Pom Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is launching its largest digital marketing campaign ever for its Pom Poms Fresh Pomegranate Arils. The campaign highlights Pom Poms not only as a healthy snack but also as a fun way to get antioxidants. Pom Poms, […]
Posted inProduce News, Home Page Slider, West
Sunions Tearless Onions Are Coming Back Onto The Shelf
Parma, Idaho-based Sunions, America’s first tearless and sweet onion, are hitting retail shelves. Decades of research and a tightly controlled testing protocol are to thank for these game-changing onions. “Sunions undergo a certification process unique to the onion category. A sensory panel determines the ship date of Sunions by following a protocol consisting of three […]
Posted inProduce News, Home Page Slider, Southwest
Viva Fresh Expo Launches Clean Eating Challenge 2.0
After the success of last year’s Clean Eating Challenge, Viva Fresh launched its second annual health and wellness campaign on Oct. 1. The challenge will continue until the 2021 Viva Fresh Expo on March 26-27, 2021 at the Gaylord Texan in Dallas. Last year, what started as an idea for educational and promotional content became a […]
Posted inProduce News, Home Page Latest News, Southeast
SEPC Reschedules Southern Exposure to Q2 2021
The Southeast Produce Council has just announced that Southern Exposure, which was scheduled to be held Feb. 25-27, 2021, will now take place April 6-8, following Easter Sunday. This strategic decision was carefully made by the SEPC Executive Committee to ensure that retailer and foodservice members are able to join the event. “When presented with […]
Posted inProduce News, Home Page Slider, West
Pacific International Marketing Names Villalobos As Sales Executive
Pacific International Marketing has named seasoned produce salesperson Greg Villalobos as sales executive and commodity manger. Villalobos joins Pacific after 25 years in sales for other industry leaders such as Mann Packing Co./Del Monte, Dole and Earthbound Farm. Villalobos will be heading up the broccoli segment for Pacific, taking advantage of his sales experience in […]
Posted inProduce News, Home Page Slider, National
Nominations Open For 2021 Retail Produce Manager Awards Program
United Fresh is now accepting nominations for the 2021 Retail Produce Manager Awards Program, which recognizes 25 outstanding retail produce managers for their innovative merchandising, produce-related community outreach, increased store sales and recognition among company peers. The Retail Produce Manager Awards Program, sponsored by Dole Food Company and now in its 17th year, pays special […]