Sam’s Club has introduced a new, consumer-driven process to shape and contribute to Member’s Mark, its private brand. In the Member’s Mark Community, participants can provide input on products – from voting on exclusive flavors to testing and trying new items – before they reach stores. The feedback helps guide the large-scale development of products, ensuring […]
Category: Private Label Brands
PFSbrands Promotes McElroy As VP, Procurement
PFSbrands has promoted John McElroy as VP of procurement, overseeing the purchasing and research and development teams while continuing to lead quality at the company. With this promotion, McElroy will join the senior leadership team while also continuing to head the execution leadership team. He has extensive experience in warehouse management, distribution, customer success, marketing […]
AWG Brands Unveils Elevated Ice Cream Portfolio
AWG Brands, the private label brands of Kansas City, Kansas-based Associated Wholesale Grocers, has redeveloped its AWG Brands ice cream portfolio, including the addition of 12 flavors and sizes. Recent research from AWG’s ice cream category review revealed that private brands are No. 1 in total U.S. dollar share, with nearly 20 percent in the […]
Walmart Introduces Private Brand Bettergoods
Bentonville, Arkansas-based Walmart has introduced bettergoods, its largest private brand launch in 20 years. “Today’s customers expect more from the private brands they purchase. They want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, SVP of private brands, food […]
Giant Food Reduces Prices On Private Brand Products
Giant Food, a greater Washington, D.C. regional grocery chain, has lowered prices on hundreds of items within its private brand selection, which includes the Giant brand, Nature’s Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion and CareOne. Additionally, Giant has expanded its Flexible Rewards loyalty program enabling customers to earn two times the points for […]
Wakefern Food Corp. Expanding Paperbird Blue Line
Wakefern Food Corp. is expanding its Paperbird Blue line, part of the cooperative’s Paperbird Own Brands of cleaning and paper products. The new product line features soaps and detergents that are plant-based, allergen-free and do not have dyes, fragrances, parabens and phthalates. They also include recycled packaging. Some products carry the voluntary USDA Certified Biobased […]
AWG’s Always Save Brand Celebrates 40th Anniversary
Associated Wholesale Grocers is celebrating the 40th anniversary of its opening price point private brand, Always Save. In 1984, AWG debuted the line with 140 pantry staples, including peanut butter, jelly, marshmallows and condiments. By the end of the year, Always Save had grown in popularity. Now 40 years later, the brand portfolio boasts more […]
PLMA Sets Keynote, Speaker Lineup For Upcoming Conference
Brandon Brown, SVP of Own Brands at Albertsons Cos., will be the keynote speaker at the PLMA 2024 Annual Meeting and Leadership Conference, set for March 20-22 in San Antonio. With a focus on trends, the gathering at the Hyatt Regency San Antonio Riverwalk brings together manufacturers, retailers and others to gain insights, knowledge and […]
