Greenwood, South Carolina-based Carolina Pride has unveiled a new logo and visual identity, along with new packaging for its Carolina Pride Meats brand. Carolina Pride’s new branding provides a more contemporary look for the brand, while continuing to honor a 100-plus year heritage. The new look will incorporate the redesigned logo and visual identity across print […]
Category: Meat/Seafood/Poultry
Bumble Bee Debuts ‘Good For You’ Campaign To Change Perceptions
San Diego, California-based Bumble Bee Seafoods has debuted a new advertising campaign designed to recruit the next generation of tuna lovers by dispelling category perceptions and inspiring new usage ideas. “At Bumble Bee, we firmly believe that everyone deserves to eat well, no matter what. The idea of democratizing wellness is what inspired us to confront […]
SeaPak Launches Southern Style Jumbo Shrimp
St. Simons Island, Georgia-based SeaPak has launched its new Southern Style Jumbo Shrimp. The first of its kind to appear on seafood aisle shelves, Southern Style Jumbo Shrimp combines its shrimp with zesty southern flavors. “At SeaPak, we always want to make sure we’re delighting our customers with relevant, on-trend, and delicious flavors,” said Kristen Beadon, director […]
Farmer Focus Appoints Dillon As Chief Sustainability Officer
Harrisonburg, Virginia-based Farmer Focus has appointed Matthew Dillon as chief sustainability officer. Dillon brings experience with social impact brands, sustainable supply chains, and federal and state advocacy, along with a passion for organic agriculture and a comprehensive understanding of the sustainability challenges and opportunities ahead for food companies. Dillon serves as a regular speaker at industry […]
FMI’s Power Of Seafood Reveals Strong Sales And Cooking Trends
FMI – The Food Industry Association has released the “2022 Power of Seafood,” finding seafood department sales totaled $16.9 billion – an increase of 0.9 percent in 2021. Several consumer trends support higher seafood sales, including a growing consumption among frequent consumers, more shoppers cooking and preparing it at home and more shoppers choosing it […]
Convenience, Preparation Key To Increasing Meat Sales
(Editor’s note: This is the third in a three-part series covering the release of the annual Power of Meat report. For part 1, click here. For part 2, click here.) Consumers like convenience and meat shoppers are no different. Anything grocers can do to help their shoppers with planning, shopping, preparation and cleanup will pay […]
Social Responsibility Playing Greater Role In Meat Purchases
(Editor’s note: This is the second in a three-part series covering the release of the annual Power of Meat report. Part three will appear Friday.) While meat continues to be a popular choice among shoppers, at 74 percent, some are not quite sure that meat belongs in a healthy and balanced diet, according to Anne-Marie […]
Power of Meat Report Shows Beef ‘King Of The Castle’
(Editor’s note: This is the first in a three-part series covering the release of the annual Power of Meat report. Parts two and three will appear Thursday and Friday.) In what was described as another unusual year – with the ongoing COVID-19 pandemic, inflation and supply chain challenges – “meat really remained top dog,” said […]
