While there is much uncertainty in the world of sports right now, one thing is certain: elite football fans will be watching this season. These elite football watchers exist all across the U.S. – in fact, 95 percent of NFL fans watch games on TV. This is the inspiration for the new 2020 Pepsi football campaign – “Made […]
Category: Beverage News
Florida Food Products Acquires Beverage Ingredient Company Amelia Bay
Eustis, Florida-based Florida Food Products has acquired Amelia Bay, a provider of fresh brewed tea extracts, coffee extracts and botanicals based out of Johns Creek, Georgia. The acquisition will strengthen FFP’s position in the clean label ingredients space by adding a beverage platform to its portfolio of natural products within the meat, savory, health and wellness […]
Poppi Prebiotic Soda Launches New Watermelon Flavor
Dallas, Texas-based Poppi, a prebiotic soda brand known for its unique flavor profiles and functional/digestive health properties, has released its newest flavor – watermelon. Poppi’s better-for-you soda, featured on Shark Tank, has cemented its place at the top of the healthy soda trend with influencer brand fans in Hilary Duff, Whitney Port, Alyssa Lynch, Hannah […]
Mtn Dew Reignites Team Rubicon Partnership To Support Heroes
For the second year in a row, Mtn Dew is backing the ultimate heroes with the return of the Dew Fuel The Mission program, which supports Team Rubicon, a disaster response nonprofit organization that leverages the skill sets of veterans and first responders to help disaster victims in communities domestically and internationally. Mtn Dew will be giving funds toward […]
Calypso Lemonade Reports Growth Of 40 Percent In First Half Of 2020
Calypso has reported 40 percent percent growth during the first half of 2020. The company attributes this increase to activating a powerful brand and strong core flavored lemonade portfolio along with a focus on innovation, particularly the launch of Calypso Light. These numbers come on the heels of a record 2019 for Calypso, which saw […]
Finalists Named For Sparkling Ice’s Cheers To Heroes Contest
Sparkling Ice, made by Talking Rain Beverage Co., has announced the selection of three finalists for its first-ever Cheers to Heroes campaign and contest to celebrate America’s hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Each individual is being honored for their support and dedication to their communities and […]
Ruiz Leaves Southern Glazer’s Wine & Spirits To Join Park Street
Southern Glazer’s Wine & Spirits has announced that Rudy Ruiz, EVP of emerging spirits brands, has left the company to join industry innovator Park Street. During his 17-year tenure with Southern Glazer’s, Ruiz was responsible for curating and growing the company’s portfolio of craft spirits and emerging brands. His duties have been assumed by Ray […]
Sprouts Foundation, Republic of Tea Support School Garden Programs
The Sprouts Healthy Communities Foundation and The Republic of Tea are continuing their partnership to support school garden programs. The Republic of Tea will donate $1 to the foundation for each Hibiscus Sangria Iced Tea and Blackberry Sage Iced Tea tin sold at Sprouts’ 350 locations across the country. “Gardening experiences provide children with an understanding of where healthy food comes from, nurtures their love of […]
