The Coca-Cola Co. has announced appointments for a number of senior roles leading the company’s new operating units and beverage category teams. The selections are part of the company’s broader reorganization, as first announced Aug. 28. The company’s nine new operating units and five global category teams will be supported by the newly created Platform […]
Category: Beverage News
The Coca-Cola Co. Taking Strategic Steps To Reorganize Business
The Atlanta, Georgia-based Coca-Cola Co. says it is taking strategic steps to reorganize and better enable the Coca-Cola system to pursue its Beverages for Life strategy, with a portfolio of drinks that are positioned to capture growth in a fast-changing marketplace. The company is building a networked global organization, combining the power of scale with […]
Alfredo Rivera Tapped As New President Of Coca-Cola North America
The Coca-Cola Company has named Alfredo Rivera as president of Coca-Cola North America, effective immediately. Rivera is a 23-year veteran of the company who has most recently served as president of the Latin America group. Rivera replaces James L. “Jim” Dinkins, who has led Coca-Cola North America since 2018. He is retiring. Dinkins joined Coca-Cola […]
Capri Sun Donates 5M Pouches Of Filtered Water To School Districts
As many schools are opening now, water fountains will be off limits due to the COVID-19 pandemic. To help out, Capri Sun is swapping its juice for filtered water and delivering five million filtered water pouches to schools in the Chicagoland area and Granite City, where its factory is located. “As a brand that exists […]
Community Coffee Co. To Open New Warehouse In Monroe, LA
Community Coffee Co. will be opening a new sales and warehouse location in Monroe, Louisiana. This location will service Monroe and its surrounding areas in North Louisiana. “Our new location furthers our commitment to serving the Monroe area and making it possible for us to get our rich, smooth tasting coffee to our customers throughout the state,” said David Belanger, president and CEO of […]
Pepsi Celebrates Elite Football Fans In New Marketing Campaign
While there is much uncertainty in the world of sports right now, one thing is certain: elite football fans will be watching this season. These elite football watchers exist all across the U.S. – in fact, 95 percent of NFL fans watch games on TV. This is the inspiration for the new 2020 Pepsi football campaign – “Made […]
Florida Food Products Acquires Beverage Ingredient Company Amelia Bay
Eustis, Florida-based Florida Food Products has acquired Amelia Bay, a provider of fresh brewed tea extracts, coffee extracts and botanicals based out of Johns Creek, Georgia. The acquisition will strengthen FFP’s position in the clean label ingredients space by adding a beverage platform to its portfolio of natural products within the meat, savory, health and wellness […]
Poppi Prebiotic Soda Launches New Watermelon Flavor
Dallas, Texas-based Poppi, a prebiotic soda brand known for its unique flavor profiles and functional/digestive health properties, has released its newest flavor – watermelon. Poppi’s better-for-you soda, featured on Shark Tank, has cemented its place at the top of the healthy soda trend with influencer brand fans in Hilary Duff, Whitney Port, Alyssa Lynch, Hannah […]
