In a 335-page ruling, the Federal Trade Commission’s (FTC) administrative law judge has upheld POM Wonderful’s right to share valuable, scientifically validated information about the health benefits of its safe food with consumers. Since 1996, POM has been committed to studying the health benefits of the pomegranate, investing more than $35 million to support scientific […]
Category: Beverage News
Posted in, Beverage News, West
FreshWorks Pledges $125M Loan Fund To Bring Fresh Food To Neighborhoods
The California FreshWorks Fund has announced that a coalition of grocers, banks and other entities are collaborating on a $125 million loan pool effort to get more fresh food made available in low-income neighborhoods. The Sacramento Business Journal reports that the fund will offer grocers access to alternative financing options as well as incentives to […]
Posted in, Beverage News, National
Nutrisystem Expands Into Retail With New Product Line At Kroger
Nutrisystem Inc., a leading provider of weight management products and services, has announced the May introduction of the Nutrisystem® Everyday(TM) product line at Kroger, the nation’s largest traditional grocery retailer. Nutrisystem Everyday products provide real balanced nutrition and are available in bars, smoothies, bakery and breakfast items. Each product is nutritionally balanced delivering low fat […]
Posted in, Beverage News, National, New Products
V8 Debuts Its Take On Sparkling Juice
Campbell Soup Co. continues to transform the juice aisle with new V8 V-Fusion® Sparkling juice drinks, the only carbonated juices that provide light, fruity refreshment plus the benefits of fruits and vegetables. Carbonated beverages remain the most popular drink in the U.S., and the sparkling juice category has doubled in the past year to $20 […]
Posted in, Beverage News, New Products, West
POM Wonderful Rolls Out New, Smaller Bottle
POM Wonderful, the world’s leading pomegranate grower and trusted juice brand, will now offer its 100 percent Pomegranate Juice in a conveniently sized 8-oz. bottle, which will be available in the produce section of grocery stores nationwide. The portable 8-oz. bottle is ideal for any lifestyle, offering a single serving of 100 percent pomegranate juice […]
Posted in, Beverage News, Marketing News, National
Budweiser Bottle Gets Red, White And Blue Makeover For Summer
For the first time in many years, the iconic Budweiser bottle will see a major makeover—special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20-July 7 to help raise […]
Posted in, Beverage News, National, New Products
Arbor Mist Launches Frozen Wine Cocktails
America’s No. 1 wine with fruit brand, Arbor Mist®, ushers in spring with the announcement of a new and innovative way to enjoy its great-tasting wines: frozen. Known for its crisp and refreshing wines with natural fruit flavors, Arbor Mist is introducing three easy to enjoy frozen wine cocktails in single-serve 10-oz. pouches—Blackberry Merlot, White […]
Posted in, Beverage News, Midwest, New Products, Southwest, West
New Functional Brews Set To Roll Out For Bean & Body Coffee
Good just got better with the introduction of three new flavors from Bean & Body Coffee, an ultra-premium RTD functional coffee blend. The flavors joining the current line-up are Vegan, Horchata and Coconut. “We are really excited about the new flavors and what they will bring to the category,” said Erin Kelly, VP of marketing […]