Posted in, Beverage News, Midwest, New Products

Four Loko Debuts Three New Flavors

Chicago-based Phusion Projects LCC has announced the arrival of its latest Four Loko XXX Limited Edition flavor—Strawberry Lemonade—and two new Four Loko flavors, Coco Loko and Peach. The three products will begin appearing on store shelves later this month. Strawberry Lemonade replaces the current Four Loko XXX Limited Edition flavor, Blueberry Lemonade. Four Loko’s XXX […]

Posted in, Beverage News, Equipment & Technology, National

IBWA Joins Curbside Value Partnership

In its ongoing quest to provide companies and organizations with a voluntary solution to the urgent need to address recycling rates, the Curbside Value Partnership (CVP) has announced another addition to its sponsor list: the International Bottled Water Association (IBWA). “Just feet from the curb, Americans make decisions every day about whether or not to […]

Posted in, Beverage News, Marketing News, National

Mountain Dew And Friends Declare ‘This Is How We DEW’

Mountain Dew has launched a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven Mountain Dew family members—music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and […]

Posted in, Beverage News, Southeast

Cheerwine Coming To Virginia, Thanks To Deal With Pepsi

A distribution deal with Pepsi will bring Cheerwine to more locations in Virginia, The Charlotte Business Journal reports. Cheerwine will be available in vending machines and at soda foundations in Virginia starting May 7, thanks to the Salisbury, N.C.-based soft drink maker’s distribution deal with Pepsi. The latest expansion in distribution marks another step toward […]

Posted in, Beverage News, Midwest, New Products

New Ultra 19th Hole Light Tea & Lemonade Hits Shelves

Just in time for summer, Michelob Ultra—the superior light beer—is introducing Ultra 19th Hole Light Tea & Lemonade, an iced tea and lemonade-flavored alcohol beverage inspired by the golf course classic. Available nationwide for a limited time, Ultra 19th Hole is a lighter alternative to traditional flavored malt beverages that is perfectly suited for an […]