Just in time to celebrate National Girl Scout Cookie Day, the California Milk Processor Board (CMPB), the creator of “Got Milk?”, and the Girl Scouts in California revealed Friday the names and faces of the three grand prize winners of the Got Milk?-Girl Scouts Photo Contest during unveiling ceremonies held simultaneously in Los Angeles, Oakland […]
Category: Beverage News
Posted in, Beverage News, National, New Products
Yellow Tail Introducing Three New Wines
Australia’s [yellow tail] is introducing three new wines in the U.S. this month: Sweet White Roo, Big Bold Red and Pink Moscato. Deutsch Family Wine & Spirits is the exclusive marketer. Following up the launch of Sweet Red Roo in 2012, Yellow Tail Sweet White Roo is a white wine with tropical notes from a blend […]
Posted in, Amazon Fresh, Beverage News, Center Store, Northeast, Whole Foods
Activate Rolls Out In N.Y. With Distribution At Food Emporium, Fairway
Activate, the nutrient-enhanced line of water beverages, and creators of the fresh twist cap technology that stores vitamins separately from the water, has announced its 2013 distribution roll out to leading New York City retailers, including Food Emporium and Fairway. After a successful 2012 with high double-digit growth through West Coast and national distribution, the […]
Posted in, Beverage News, Marketing News, National
Budweiser’s First Tweet Announces Birth Of Baby Clydesdale
Budweiser has launched its first-ever Twitter account, which went live Sunday evening. The brand marked the occasion with another “first” involving the Budweiser Clydesdales—tweeting the first photo of a member of the elite “Budweiser Clydesdales Class of 2013,” a 150-pound baby born the morning of Jan. 16. It was the brand’s first-ever Tweet. Using #clydesdales, […]
Posted in, Beverage News, Center Store, Midwest
Deschutes Brewery Beers Come To Western South Dakota
Deschutes Brewery of Bend, Ore., has expanded distribution in South Dakota to the western portion of the state, encompassing areas such as Rapid City and Chamberlain. The brewery will be working with local distributors, Eagle Sales in Chamberlain and Eagle Sales of the Black Hills, to bring its beers to the region. Initially, fans will […]
Posted in, Beverage News, Marketing News, National
MiO Liquid Water Enhancer Scores First-Ever Super Bowl Ad
Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3. “Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages […]
Posted in, Beverage News, Marketing News, National
Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]
Posted in, Beverage News, National, Perishables
‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’
This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]