Posted in, Beverage News, Marketing News, National

Original Light Beer Returns To Original Look On All Fronts

This fall, Miller Lite is returning to its original look on all packaging and across all marketing materials. “The decision to bring back our original look was an important one for this brand,” said Miller Lite Senior Marketing Director Ryan Reis. “It’s authentic, proud and highlights what has always been true about Miller Lite since […]

Posted in, Beverage News, Grocery News, Midwest

Protein2o Headed To Kroger Midwest Stores This Fall

Protein2o’s line of protein-enhanced waters will be available to more consumers, thanks to a distribution deal with Kroger. Initially, Kroger stores in the Midwest will carry the high-protein, low-calorie water that contains 30 percent of the RDA of protein but without the high calories and fat that many protein shakes and specialty energy drinks contain, […]

Posted in, Beverage News, Grocery News, National

Two Pepsi Brand Beverages Take Top Spots In Latest Shelf Score Report

Instant.ly, the world’s first on-demand consumer insights platform, has unveiled the August results of Instant.ly Shelf Score, which focused on recently introduced non-alcoholic beverages. Instant.ly Shelf Score is an index measuring consumer intent to purchase new consumer packaged goods (CPG) products. Shelf Score evaluates and ranks 10 of the most appealing products based on overall […]

Posted in, Beverage News, National, Suppliers

Coca-Cola, Monster ‘Swapping’ Some Brands

The Coca-Cola Co. and Monster Beverage Corp. have entered into definitive agreements for a long-term strategic partnership that is expected to accelerate growth for both companies in the fast-growing, global energy drink category. The deal involves the companies “swapping,” or transferring, some brands. The companies say the new, innovative partnership leverages the respective strengths of […]

Posted in, Beverage News, National, New Products

Uncle Si Of ‘Duck Dynasty’ Rolls Out Iced Tea Line At Retail

Four flavors of Uncle Si’s Iced Tea are now available at retail in more than 18 states across the country. Consumers can choose from all-natural Sweet, Un-Sweet, Peach and Half & Half (half iced tea/half lemonade) flavors of the beverage made popular by “Uncle” Si Robertson of A&E’s “Duck Dynasty” fame. Developed and produced by […]