The National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) have recognized J.J. Taylor Distributing Florida Inc. of Tampa, Florida, as the 2014 Craft Beer Distributor of the Year. The award, now in its eighth year, recognizes the beer distribution company that does the most to market, promote and sell craft beer. NBWA and BA presented […]
Category: Beverage News
Posted in, Beverage News, C-Store News, Suppliers
Red Bull Art Of Can Exhibit Slated For November 7-16 In Chicago
Thirty U.S. artists who have used Red Bull cans to create sculptures will compete in the Red Bull Art of Can in Chicago Nov. 7-16 at the Chase Promenade South in Millennium Park. More than 300 artists submitted concepts, and after creating their masterpieces all summer, a panel of six judges selected 30 pieces, representing […]
Posted in, Beverage News, Marketing News, National
Original Light Beer Returns To Original Look On All Fronts
This fall, Miller Lite is returning to its original look on all packaging and across all marketing materials. “The decision to bring back our original look was an important one for this brand,” said Miller Lite Senior Marketing Director Ryan Reis. “It’s authentic, proud and highlights what has always been true about Miller Lite since […]
Posted in, Beverage News, National, Southeast
Sprite Brings Back Cranberry Variety For Holidays
With the beginning of the holiday season around the corner, Sprite says it is bringing back, by popular demand, Sprite Cranberry and Sprite Cranberry Zero. Sprite Cranberry and Sprite Cranberry Zero launched last year for a limited time—offering a blend of traditional Sprite and a splash of sweet and tart cranberry notes. “We listened to […]
Posted in, Beverage News, Grocery News, Midwest
Protein2o Headed To Kroger Midwest Stores This Fall
Protein2o’s line of protein-enhanced waters will be available to more consumers, thanks to a distribution deal with Kroger. Initially, Kroger stores in the Midwest will carry the high-protein, low-calorie water that contains 30 percent of the RDA of protein but without the high calories and fat that many protein shakes and specialty energy drinks contain, […]
Posted in, Beverage News, National, New Products
Hot Peanut Butter Drink, Peanut Hottie, Debuting
Peanut Hottie, the first instant hot peanut butter drink, is rolling out at Walmart stores nationwide. Like instant hot cocoa, Peanut Hottie is a powder that is simply dissolved in hot water, but with a peanut butter flavor and aroma. At 83 calories per cup, Peanut Hottie is caffeine free, suitable for vegetarians and contains no artificial […]
Posted in, Beverage News, Grocery News, National
Two Pepsi Brand Beverages Take Top Spots In Latest Shelf Score Report
Instant.ly, the world’s first on-demand consumer insights platform, has unveiled the August results of Instant.ly Shelf Score, which focused on recently introduced non-alcoholic beverages. Instant.ly Shelf Score is an index measuring consumer intent to purchase new consumer packaged goods (CPG) products. Shelf Score evaluates and ranks 10 of the most appealing products based on overall […]
Posted in, Beverage News, National, Suppliers
Coca-Cola, Monster ‘Swapping’ Some Brands
The Coca-Cola Co. and Monster Beverage Corp. have entered into definitive agreements for a long-term strategic partnership that is expected to accelerate growth for both companies in the fast-growing, global energy drink category. The deal involves the companies “swapping,” or transferring, some brands. The companies say the new, innovative partnership leverages the respective strengths of […]