Wonder has expanded its product line by introducing several snacks cakes and other items. “For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories,” said Ashley Hornsby, director of brand management. “With the launch of our new treats, we’re excited to bring that same sense of nostalgia and […]
Category: Bakery News
Posted inBakery News, Midwest
T. Marzetti Co. Wins 2 Product Of The Year Awards
Columbus, Ohio-based T. Marzetti Co., a wholly-owned subsidiary of Lancaster Colony Corp., had two of its recently-launched items win Product of the Year USA awards for 2025. New York Bakery Gluten Free Texas Toast was named the top gluten-free item, while the Texas Roadhouse Mini Rolls garnered honors for top bakery side dish. Product of […]
Posted inBakery News, Midwest, Southeast
Legacy Bakehouse Acquires Classic Cookie
Legacy Bakehouse, a Wisconsin-based contract and private label manufacturer of baked snacks, has acquired Mannon Specialty Foods Inc. dba Classic Cookie, a Sevierville, Tennessee-based baker of premium cookie products. This acquisition expands Legacy’s baking categories and geographic reach while adding a retail brand with national distribution. This is the second bakery acquisition by Legacy Bakehouse […]
Posted inBakery News, Midwest
The J.M. Smucker Co. To Sell Cloverhill, Big Texas Brands To JTM Foods
The J.M. Smucker Co. has reached an agreement to divest its Cloverhill and Big Texas brands, as well as certain private label products, to Ohio-based JTM Foods LLC. The all-cash transaction is valued at about $40 million, subject to a working capital adjustment, and includes relevant trademarks and licenses and the company’s manufacturing facility in Chicago. About 400 employees also will transition […]
Posted inBakery News, National
St Pierre To Make TV Debut In The U.S. Market
St Pierre Bakery has revealed its first above-the-line campaign for the U.S. market with a tongue-in-cheek take on French superiority, highlighting the brand’s quality credentials. The “Eat Avec Respect” campaign, which launches Feb. 3, will appear across retailer online channels, social and digital brand channels and on TV screens through Connected TV. The Connected TV […]
Posted inBakery News, West
Dave’s Killer Bread Launches Organic Snack Bites
Dave’s Killer Bread, an organic bread brand based in Milwaukie, Oregon, is growing its on-the-go snack product line with the national launch of organic snack bites. Each flavor combines whole grain nutrition with simple ingredients that consumers know, featuring a new crunchy texture to meet current snacking desires. Crafted with organic nuts, seeds and grains […]
Posted inBakery News, Southeast
Flowers Foods To Aquire Simple Mills
Thomasville, Georgia-based Flowers Foods has entered into a definitive agreement to acquire Simple Mills for $795 million in cash. The addition of Simple Mills expands Flowers’ exposure to better-for-you and attractive snacking segments, as well as enhances the company’s growth and margin prospects. Founded in 2012 by Katlin Smith, Simple Mills is a natural brand offering better-for-you […]
Posted inBakery News, Ask The Experts, National
How Merchandising To Elevate The Shopper Experience Will Help Retail Win In 2025
Sponsored content Jake Huber, U.S. sales director for St Pierre, discusses how – and where – consumers will be spending their money in 2025, after 12 months marked by rising costs of living, disrupted with an election and five years post the pandemic that changed the world. Whilst value for money is paramount for retailers […]