Posted inPrivate Label Brands, Feature, National, News

Private Label, Public Preference – How Diverse Consumers Are Shaping Store Brand Growth

Private label products have come a long way from their early reputation as plain, low-cost alternatives to national brands. Today, they represent a strategic pillar for retailers – offering differentiation, margin advantages and a way to build loyalty in an increasingly competitive grocery landscape. As inflation and economic uncertainty continue to influence consumer behavior, private […]