To entice consumers to shop in-store or online, supermarkets must set aside a budget for advertising. With a range of 0.02-4.0 percent, food retailers spend an average of 1.25 percent of sales (excluding pharmacy and gasoline dollars) on advertising. The recently released “2017 Promotional and Advertising Practices Study Among U.S. Grocery Retailers,” published by Aptaris […]
Category: Bonus Content
Getting SMART About Back-To-School
by Naomi Sleeper/director of business development, Imperial Distributors As the summer season comes to a close, families are starting to do their back-to-school (BTS) shopping. According to a National Retail Federation (NRF) study, BTS and college spending is the second highest shopping season for retailers, after the winter holidays. Total BTS spending accounts for more than […]
Insights: Coborn’s Succeeds As E-Commerce Differentiator
How can an independent grocer succeed in an increasingly crowded e-commerce market? For St. Cloud, Minnesota-based Coborn’s, the winning formula includes boosting its e-commerce investment, differentiating from competitors, training delivery drivers to engage consumers and even making friends with customers’ dogs. Recent National Grocers Association (NGA) research underscored the importance of boosting e-commerce strategies. The […]
Well-Deserved Dual Honors For Gelson’s Executive
Donna Tyndall is a shoo-in for The Shelby Report of the West’s Woman Executive of the Year award as well as induction into the Food Industry Hall of Fame. Currently serving as SVP of store operations for Encino, California-based Gelson’s, Tyndall was the first woman in management for the upscale grocer. And she has taken […]
Bo Jackson Says: Brand Name Is Meaningless Without A Reputation For Quality
Vincent “Bo” Jackson, a Heisman Trophy winner, a two-sport athlete and a businessman with more than two decades of experience, doesn’t take a half-hearted approach to anything if his track record is any indication. And the zealousness that has defined his athletic career also characterizes his more recent business ventures, including VEJ Holdings LLC, a […]
Grocers Growing Social Media Usage
Although 87 percent of supermarket shoppers say that they regularly follow one or more social media sites, just 25 percent indicate they are friends with or connected to their primary grocery store. Those stats are from our previous article featuring the Retail Feedback Group’s “U.S. Supermarket Shopper Digital Update.” Interaction Marketing’s report, “Social Media: Invest […]
Montana Community Comes Together To Build A Desperately Needed Store
by Alissa Marchat/staff writer Lodge Pole, Montana, located within the Fort Belknap Indian Reservation, will have its own grocery store for the first time in decades when the Red Paint Creek Trading Post and Pantry, a nonprofit cooperative, opens this summer. Leslie “Josie” Cliff, GM and project manager, told The Shelby Report in late May […]
Harry Blazer: Reflections On The Proposed Whole Foods Purchase By Amazon
Harry Blazer founded Harry’s Farmers Market in the Atlanta area in 1987, opening in Alpharetta. Two others later opened in metro counties Cobb and Gwinnett. Whole Food Market purchased the three Harry’s megastores in October 2001 as well as a distribution center, commissary kitchen, bakehouse and office facilities. Today, Blazer is a consultant ([email protected]). Here […]
