The U.S. Food and Drug Administration announced a new smoking cessation campaign aimed at encouraging smokers to quit with messages that highlight the health benefits of not smoking. The FDA says these messages will be displayed in and around gas stations and convenience stores. “Tobacco companies have long used advertisements at convenience stores and gas […]
Category: C-Store News
Good News For Holiday Sales: Low Gas Prices & Consumer Optimism
Low gas prices continue to push consumer optimism to high levels, and this optimism will likely translate into more holiday travel and shopping, according to the December 2017 NACS Consumer Fuels Survey. Low gas prices—which dropped 3 cents per gallon to $2.47—are a big reason for the optimism: 72 percent of drivers say that gas […]
7-Eleven’s ‘7Rewards’ Program Expands To More Than Beverages
7Rewards, 7-Eleven‘s mobile customer loyalty app that earns users a free beverage for every six cups purchased, has expanded to enable customers to earn reward points for hundreds of other 7-Eleven product purchases. After extensive successful testing in Canada, the updated 7Rewards app has landed in the U.S. 7Rewards recently expanded its program so customers could […]
7-Eleven Launches Private Makeup Brand ‘Simply Me Beauty’
7-Eleven is now offering cosmetics with the launch of Simply Me Beauty, an “affordable, fashion-forward” line of makeup. Available exclusively at 7-Eleven stores, the Simply Me Beauty brand was created to appeal to Millennial women. The 40-item assortment features cosmetics and cosmetic accessories for the face, eyes and lips, including offerings for day or night […]
7-Eleven Engages Customers Via Facebook Messenger Chatbot
7-Eleven launched a chatbot platform on Nov. 15 that company officials say is poised to propel the convenience retailing industry into a new era of “conversational commerce.” The 7-Eleven Bot on Messenger allows customers to engage with the brand from within Facebook. It is estimated that nearly 1.3 billion people use Messenger each month, and 7-Eleven […]
NACS Reveals The Best C-Store Concepts In 2017 Ideas 2 Go
The Ideas 2 Go program, an annual presentation at the NACS Show—this year held in October in Chicago—showcased emerging concepts that redefine convenience. Since 1994, Ideas 2 Go has provided a fast-paced video tour of some of the most creative and potentially profitable ideas in the convenience and fuel retailing industry. The eight featured segments as […]
NACS Predicts Strong Thanksgiving Traffic, Shopper Spending
With the holiday shopping season fast approaching, a record 93 percent of Americans say they will be driving the same or more this month, and they anticipate spending more over that same time period, according a recent NACS Consumer Fuels Survey. Nearly three in four consumers (72 percent) say they will spend the same or […]
7-Eleven Adds New Brand, Products To Private Label Wine Selection
7-Eleven Inc. is expanding its selection of private brand wines with the launch of two white wines—chardonnay and pinot grigio. The convenience retailer has created the Trojan Horse brand for this new line. Trojan Horse Chardonnay is described as having “delicate aromas of ripe pear and stone fruit with balanced oak notes of vanilla; luscious fruit flavors are complemented with […]
