Hampton Farms, an in-shell peanut company in Severn, North Carolina, has chosen Rivers Agency, a full-service integrated marketing firm in Chapel Hill, to “elevate its brand and launch new product-driven campaigns” following what Hampton Farms said was a “competitive pitch process.” As Hampton Farms’ agency of record, Rivers will handle branding, campaign strategy and execution, […]
Category: Snacks Brands
McCain Foods USA Opens Expanded Distribution Center In Burley, Idaho
Frozen potato and snack food supplier McCain Foods USA has opened its expanded distribution center in Burley, Idaho. More than 150 attendees, including elected officials, grower partners and employees, took part in the celebration, the company announced June 3. A $200 million investment, the 259,000-s.f. expansion increases the company’s capacity to meet growing product demand, […]
Honey Stinger Updating Brand Identity And Packaging
For the first time in 17 years, Honey Stinger is sporting a brand new look. It has begun releasing an updated brand identity, including a new logo, colors and font, new brand statement and tagline, and all-new packaging across its full product lineup. The comprehensive brand refresh comes at a time of significant growth and […]
Buc-ee’s Opening Royse City, Texas, Store On June 17
Six a.m. is opening time for the new Buc-ee’s store in Royse City, Texas. That’s on Monday morning, June 17. The “legendary roadside refuge for travelers” will offer its Texas Round Up barbeque, beef jerky, homemade fudge and Beaver Nuggets (caramel-coated corn pops), among other items Buc-ee’s is known for. The new store is located […]
Trolli Most Innovative New Product At Sweets & Snacks Expo
Ferrara Candy Co. received two Most Innovative New Product Awards for its Trolli candy at the National Confectioners Association‘s 2019 Sweets & Snacks Expo in Chicago, Illinois. Trolli Sour Brite Crunchy Crawlers won Best in Show Most Innovative Product Award and Trolli Sour Brite Candy Corn won Most Innovative New Product Award for seasonal. “Trolli […]
Snack Pack Launches New Dragon Treasure Pudding Cups
Snack Pack has announced the launch of its Dragon Treasure pudding cups. Mythical creatures have taken pop culture by storm in recent years and interest in dragons continues to rise. Featuring a fruity flavor, Dragon Treasure pudding cups come in green and red colors. Each six-pack of gluten-free pudding cups comes with temporary dragon-themed tattoos […]
Utz Quality Foods Brings ‘The Little Utz Girl’ To Life
Utz Quality Foods is using regional television, digital and social platforms to tell the first-ever “Adventures of The Little Utz Girl.” Through 15- and 30-second commercials in an animated, contemporary format, the girl will jump off the package that has been her home for nearly 100 years. The girl, an icon who stands as the […]
Hi-Chew Sweet & Sour Mix Now Available In Watermelon
Hi-Chew Sweet & Sour Mix is now available in watermelon, in addition to existing fruit flavors such as grapefruit and lemon. “Watermelon is a beloved fruit here in the States and we’re excited to reveal our new offering that showcases a delightful, slightly sour twist on the real fruit taste,” said Tatsuya Takamiya, CMO of […]
