Oxnard, California-based Mission Produce Inc. has named Timothy Bulow as president and COO, effective no later than Aug. 1. Steve Barnard, Mission’s founder, will continue to serve in his role as CEO and a member of the company’s board of directors. “Tim is a versatile and results-driven executive who has a great appreciation for global […]
Category: Produce News
Posted inProduce News, Marketing News, Southeast
Dole Launches Astrology-Based Salad Recipe Series
Beyond ingredient variety, nutritional value, taste and ease of preparation, Charlotte, North Carolina-based Dole Food Company Inc. has added another selection criteria to the 12 recipes featured during its “Healthier by Dole” salad recipe series in May: the alignment of the stars. The produce leader has released a dozen original recipes linked to the specific astrological […]
Posted inProduce News, Beverage News, Retailer of the Year, Southwest
From Watermelons To Pepsi, Lowe’s Not Afraid To Go Big
Lowe’s Market is continuing to go big with its product displays. Residents of Lubbock, Texas, were treated to a record-breaking display of watermelons on June 2, 2021. The Food King on 82nd Street hosted a watermelon marketing event of epic proportions, with the world’s largest watermelon display. Although unverified by the Guinness Book of World […]
Posted inProduce News, Executive News, West
Calavo Growers Announces Departure Of CFO Matute
Santa Paula, California-based Calavo Growers Inc., an avocado-industry provider of value-added fresh food, has announced Mariela Matute, CFO, will be leaving for a CFO role at another company. She will remain with Calavo through May 19 to assist with the transition. Brian W. Kocher, Calavo’s president and CEO, will assume the role of the company’s […]
Posted inProduce News, Southwest
Avocados From Mexico Introduces Guactail For Cinco De Mayo
Irving, Texas-based Avocados From Mexico is showing consumers new ways to celebrate with avocados this Cinco de Mayo with the introduction of Guactail. To bring the Guactail to life, Avocados From Mexico teamed up with author, food and wine expert Antoni Porowski to create the Guactail. The drink takes a spin on a fruit-forward daquiri […]
Posted inProduce News, National
IRI Report Shows Fresh Produce Sales Increased From 2020
To document the changing nature of the marketplace, IRI, Anne-Marie Roerink of 210 Analytics and Marriner Marketing have teamed up to continue to bring the latest trends and analysis relative to fresh produce sales. This is the sixth in a series of reports presented by IRI, discussing inflation trends. Fresh produce prices are up from last year, […]
Posted inProduce News, Albertsons, Northeast
Gotham Greens, Grateful Dead Launch Grateful Greens
On the heels of Gotham Greens’ 10th anniversary celebration, the New York-based company has launched a new series of musical marketing partnerships featuring some of the most iconic bands and musicians that connect fans to their communities. Gotham Greens has entered into a partnership with the band, the Grateful Dead, on a limited-edition packaging and […]
Posted inProduce News, Marketing News, West
California Avocado Extends Advertising Campaign
The California Avocado Commission is extending its advertising campaign – “the best avocados have California in them.” This season’s ads feature visuals that point to the “CA” in the middle of the word “avocados,” and audio and other ads that call out the play on words in their tag lines. Consumer media is targeted to […]