The April Circana sales results and survey of primary grocery shoppers underscore that economic pressure on income continues to result in consumers moving around dollars between channels, products and brands. Circana, 210 Analytics and the International Fresh Produce Association have teamed up to document the impact on sales patterns in fresh produce. April fresh produce sales […]
Category: Produce News
Posted inProduce News, West
Frutura To Begin Marketing Haas Avocados Under Brand Name
Reedley, California-based Frutura will begin marketing its Hass avocados in North America under the Frutura brand, beginning in the third quarter of 2023. Foundational to Frutura’s new branding strategy is the fact that several of its companies already have strong avocado portfolios. This shift is designed to create a more vertically integrated way for customers to […]
Posted inProduce News, West
Procurant Introduces Voice-Enabled Rating Feature To Application
Watsonville, California-based Procurant has unveiled a new voice-enabled rating feature in its Procurant Inspect application, streamlining retail produce inspections while providing real-time data to buyers and sellers of fresh produce. “The voice-enabled rating feature for Procurant Inspect is a good example of how it brings innovative solutions that save time and simplify complex processes for our […]
Posted inProduce News, Midwest, Sustainability News
Flashfood Releases 2022 Food Waste Impact Report
Flashfood released its first impact report, “The State of Food Waste,” May 16-18 at the ReFED 2023 Food Waste Solutions Summit in St. Louis, Missouri. The report looks at the role of food waste in the current climate crisis and how reducing waste at the retail level has the potential to lower greenhouse gas emissions, […]
Posted inProduce News, National
Proposal Aims To Increase Produce Consumption For Consumers
Reps. Mark Alford (MO-04) and Jasmine Crockett (TX-30) recently introduced H.R. 3127, the “Supporting All Healthy Options When Purchasing Produce” Act, in the U.S. House of Representatives. The American Frozen Food Institute has welcomed the introduction of the proposed legislation that will help families eat more fruits and vegetables as part of a healthy diet […]
Posted inProduce News, West
Four Star Fruit Appoints Dixon As Director Of Imports
Delano, California-based Four Star Fruit has appointed Justin Dixon as director of imports. Dixon will play a role in expanding Four Star’s presence in growing regions worldwide and building sustainable partnerships with grower priorities top of mind. Dixon brings extensive sales and leadership experience to the Four Star team. More recently, he was with Kingsburg Orchard […]
Posted inProduce News, Albertsons, Anniversary Issues, West
Produce Is Driver, ‘The Heart’ When It Comes To Stores
At Super King Markets, produce is king. Eddie Avila, director of produce, joined the company in 2017, with more than 30 years of industry experience. Avila, who had worked for Albertsons in Southern California for 32 years, said he didn’t realize what a produce buyer was until he got into the independent grocer arena. “When […]
Posted inWest, Produce News
Full Harvest Expands Supply Chain Digitization To Produce Grades
San Francisco, California-based Full Harvest has announced its expansion beyond surplus to all USDA Grade 1 produce on its online marketplace for commercial buyers and sellers. Helping the food waste problem by bringing the entire produce market online for more efficiencies, the addition expands its reach to retailers, foodservice companies, and direct-to-consumer distributors, among others. Full Harvest is an end-to-end online […]