Florida, particularly Central Florida, is a major watermelon-producing region, providing the sweet summer fruit to grocers across the Southeast and beyond. The Shelby Report of the Southeast recently visited with Lee Wroten, VP of Lakeland, Florida-based Global Produce Sales, to learn more about what makes this growing region special and how this year’s crop is […]
Category: Produce News
Posted inProduce News, Packaging News, Southeast
Fresh Express Introduces Refreshed Brand Identity, Redesigned Packaging
Orlando, Florida-based Fresh Express is introducing a refreshed brand identity with a modernized logo, redesigned packaging and a focus on fresh quality, taste and health. The updated visual identity will begin appearing on shelves nationwide starting May 9, with additional activations to follow as part of the broader “Express Yourself” campaign, which launched in April. […]
Posted inProduce News, West
Superfresh Growers Highlights Orchard Buddies During Earth Month
In late 2024, Superfresh Growers launched a new organic packaging line to attract families, find homes for smaller apples and share its passion for sustainable farming. As Earth Day approaches, the company is taking the time to highlight its new product. “We had a mission to make organic apples more appealing to children. We realized […]
Expert Article
Spring Into Summer As Preparations Begin For Biggest Veggie Season
As we move into the second quarter of the year, the longer days and warmer weather signal the arrival of peak production season. With daylight savings and tax season behind us, it’s time to refresh, reorganize and prepare for the busiest quarter of the year. At Crazy Fresh, we know that success in Q2 sets […]
Posted inProduce News, Market Profile, News, Southeast
Grocers Can Position Florida’s Peak-Season Produce As Part Of Assortment Strategy
Positioning Central Florida’s peak-season produce as a fundamental part of their assortment strategy offers grocers an opportunity to enhance revenue and attract customers seeking locally sourced, high-quality options. Susie McKinley, director of the division of marketing and development at the Florida Department of Agriculture and Consumer Services, underscored the importance of aligning procurement with periods […]
Posted inProduce News, Association News, News, Southwest
Viva Fresh Concludes Sold-Out Anniversary Expo With Record Attendance
The 2025 Viva Fresh Expo marked its 10th anniversary April 11-13 with a sold-out show floor and 2,760 attendees, including 438 buyers, at the Marriott Marquis in downtown Houston. The show opened with a keynote speech from José Hernández, a former migrant farm worker who became a NASA astronaut. More than 100 people waited in […]
Posted inProduce News, Associated Wholesale Grocers, News, Southeast
Healthy Family Project Celebrates 9-Year Partnership With AWG
Healthy Family Project has begun its 2025 Produce for Kids campaign in Associated Wholesale Grocers’ (AWG) Springfield and Gulf Coast divisions, marking a nine-year partnership dedicated to promoting healthier families and supporting communities in need. Through this year’s campaign, participating produce partners are collectively donating 170,000 meals to local Feeding America food banks. Shoppers will […]
Posted inProduce News, Corporate Store News, News, West
Save Mart Is Official Partner Of San Joaquin Asparagus Festival
Save Mart will serve as an official partner of the 39th annual San Joaquin Asparagus Festival, taking place April 11-13 at the fairgrounds in San Joaquin County, California. The community event draws large crowds each year in celebration of spring, with local fresh produce, vendors, live music, carnival rides, a petting zoo and family fun. […]